What happens when the user lands on your site? Do they convert? Will they go away? That’s where Website Optimization comes in! Find out more in this post!
I’m sure you’ve heard the term Website Optimization several times.
Of course you want to do the best for your website, but you probably don’t know how that works.
Let’s start with the basics.
Who visits your site?
User behavior is highly unpredictable.
Whether through paid advertising or SEO, there are numerous tactics that can help your site rank well on Google and get more people to visit it.
But what happens when the user lands on your site?
Do they convert? Will they go away?
That’s where Website Optimization comes in!
When a user opens your site, you want them to do something.
Taking any type of action on the website, whether it be submitting a contact form, signing up for a webinar, subscribing to your email notifications, or simply calling your business, are examples of website conversions.
Considering this, the average conversion rate of a website is around 2.35%, you can get a clear idea of how many visitors you really need to send to your website to get conversions.
Making the best and most effective use of your website allows you to increase your ability to generate the most conversions.
While not impossible, website optimization is no cakewalk and you may need an SEO agency to help you out.
It may require several steps in the process, such as A/B testing.
A/B testing is the most popular form of optimization, with 56% of marketers using it.
While this tactic has shown a lot of results for many companies, it’s not the only way to optimize your site.
What are the things you can do to optimize your site?
Improve the quality of your content
What makes content “good” from an SEO perspective?
Understand your audience.
Keywords and user intent research are important. Research this in depth.
What language is your audience using? Provide the information they are looking for.
Also, long content (typically over a thousand words) tends to rank better in organic results. Just make sure the content doesn’t lose focus.
While it’s important that you consider the opinion of search engines when creating content for your site, don’t forget that, in the end, it’s the real people who convert.
Think UX (User Experience) Always
Having an easily navigable and well-designed website will engage the user to explore more and more.
Is your website easy to navigate? Is the next action clearly defined? Will the user know what to do after interacting with your content?
Is the checkout process on your website?
Regarding design, the goal is to create pleasant, easy, efficient, relevant and complete user experiences.
And the content?
This can be like a website giving you the exact information you needed, in the right format, at the right time.
Google has stated that responsive design is their preferred method of mobile optimization.
A good website that has been optimized should be able to respond to user behavior and environment based on screen size, platform and orientation.
If the user switches from one device to another, the website should automatically adapt to the correct resolution and browser size.
Here we only work with the creation of responsive websites . Check out more about the service.
These links allow you to connect your website content from one page to another. It also gives Google an idea of the different groups (“hierarchy”) on your site.
Typically, pages with more internal links have more value.
They provide the user with more reading options, corresponding to the topics mentioned on the original page.
Website loading speed
46% of people say that waiting for pages to load is their least favorite thing when browsing the web with their mobile phone.
You also know that the more time people spend on your pages, the more time they have to consume your content and actually convert.
Well, sites that load in five seconds (compared to those that load in 19) have been proven to see average sessions 70% longer .This specifically plays a direct role in the user experience.
Page load time directly affects bounce rate and number of page views.
Sites that take a long time to load often have lower conversions.
The length of your titles and URL structure
The bigger the title is not always the better. At least when it comes to the length of a page’s title.
To ensure their complete visibility in SERPs, they must be less than 55 characters in length.
You just have to make sure they are attractive and descriptive.
As for the URL, it doesn’t necessarily have to match the title in order to be more user-friendly.
The meta description is the HTML property that provides a brief (usually 160 characters) summary of your website.
Search engines use this meta description to display what the page is about and influence high click-through rates.
It’s good practice to include the long-tail keyword you’re using in the URL and match it with your meta description.
Using meta descriptions correctly helps increase your chances of a person clicking on your result.
Use images that are properly tagged
It’s a great practice to include visually appealing images on your website. But keep in mind that Google cannot ‘see’ your images.
That’s why adding the proper tag or name to images will allow Google to ‘read’ the alt text.
We suggest that you describe your image in the alt text as accurately as possible as it will increase the chances of your images showing up in Google Image search. As Neil Patel mentions, images are the unsung heroes of traffic generation, using Google Image Search to drive more visitors to your website.
Let’s not forget that search results often bring up image results.
Why is website optimization so important?
It provides success to all site visitors
How is this possible? You may be asking.
You know the frustration of looking for an answer on several different pages and not being able to find them.
Every visitor comes to your website hoping to find the answer to their question or a solution to their problem.
By optimizing your site, you make it easier for your visitor to reach their goal and have a successful site visit.
Let’s say, for example, that you are looking for a new pair of shoes. You know the size, style and color you need. But you are still not sure which brand, and which is the most reasonable price.
You might want to do some research.
You can directly search for your favorite brand of shoes and go directly to their website, or you can also search Google and see the top results.
You can even add the words “prices” or “reviews” into a search engine.
If a website has optimized its content for these keywords, they will be easily found.
Either way, you will end up visiting a website.
The solution to your problem is simple: you need information to make a decision.
Chances are, you will research your options (visiting various websites) before choosing which shoes to buy.
A well-optimized website can systematically test different parts of its content so that it increases its conversion rate.
Optimization allows search engines to understand your pages
Have you ever wondered how Google and other search engines define which sites to display on the first page? How do they index this information?
Search engines have their own unique algorithms for ranking pages. Google, for example, uses different factors to determine how to request results.
They need to understand your website so you can reach potential customers. The more pages you optimize, the better.
Optimization can improve your website’s CTR (click through rate)
Clicks are a huge asset to any website. A high CTR can be a positive sign for search engine algorithms. The more clicks you earn, the higher you can rank.
Optimizing by changing and adapting the title pages according to the keywords you deem relevant to your business will build credibility and consistency with the rest of the information on your page.
Therefore, more clicks will be earned.
You can vary the ranking per page according to different keywords
Think of it this way, if you optimize every page on your site with different keywords (relevant to your business), you have a chance to appear in various types of searches!
Let’s say your site has 20 pages, if you optimize your content so that each page has relevant keywords and phrases, there are 20 chances that your site will show up in search engines.
To do this, you need to optimize each of your pages for unique keywords.
Yes, this may take more time and effort than expected, but if done correctly, you will be opening up a number of opportunities to increase visibility.
Think about it for a second, your pages can compete with other sites within your industry!
How can you be sure your site has been properly optimized?
Optimizing can be a challenging task, depending on the size of your site.
But we guarantee that the potential returns are worth the investment of time and effort. See the advantages of hiring SEO services .