Why is a website the best ally for your sales team?
Why is a website the best ally for your sales team?
A website should offer new avenues to reach more customers and support you in closing great sales.
Does your website and your sales team work together? Or, is your online presence more like a brochure that looks like a distraction, or worse, a competitor?
It’s unfortunate, but many small and medium-sized businesses don’t have anything approaching a cohesive strategy when it comes to mixing online and offline campaigns.
Often their websites are completely disconnected from other face-to-face sales efforts, for example. They haven’t considered the ways they could benefit from using modern online tools to increase sales, or they’ve put off redesigning websites because they feel they don’t need them.
This is unfortunate, because a good website should be your sales team’s best friend.
It should not only provide them with new avenues to reach customers, but also support them when they are working in person, over the phone, or even online.
While some companies are fighting this tendency to go behind the curve, others are embracing the idea of using traditional sales and human contact strategies with the convenience of the digital age. Want to take a guess which group is coming out ahead?
Let’s look at some of the reasons why successful sales producers will always love a website that was built with their needs and goals in mind.
A strong website can generate leads all the time
As we have seen in many customer cases, your business website must be designed and marketed with the aim of providing sales opportunities for your business, office, industry or other type of commerce.
In many business scenarios, this means having interested prospects calling and or submitting their information online so that a live member of your sales team can follow up.
No matter how effective your group is, they cannot be available 24 hours a day, 365 days a year. However, as any seasoned sales professional can tell you, potential customers sometimes decide to research solutions after business hours and during holidays or weekends.
One of these strategies for generating more leads for your company through the website is SEO, that is, website optimization , which are a set of techniques applied on and off the website to improve its positioning on Google . Learn more about the SEO service offered by our SEO agency .
In other words, your website could be helping them close more deals, even when they can’t be at their desks.
A website can help you gain new customers.
Wouldn’t it be nice if the leads that came into your company were excited and ready to make appointments? Imagine getting phone calls from buyers who know exactly what products or services they want.
With the right content – including downloadable reports, video reviews, buying guides and other information – you can use your website to capture leads about what you have to offer. Check out some tips to improve the usability of your website .
Then your sales team can work on creating custom quotes and proposals and ensuring that every buyer finds the perfect solution.
Your business website needs to be integrated with a CRM system
In addition to generating more leads and helping your salespeople close sales faster, your website can also help them maintain control over buyer relationships.
That’s because you can use advanced CRM systems and plugins to integrate schedules, marketing offers, and even specific buyer activity.
What does this mean in the real world? It could allow leads to schedule in-person appointments using a computer smart phone. Or, it could mean that one of your reps can pull someone’s account history with a single click.
You can even track “touches” so your salespeople can see what pieces of content a prospect has viewed and how recently they’ve visited your site. Each of them could help them close more deals and provide better service.
A website can help with sales presentations and personalized quotes
Many companies see websites and salespeople as two different things, but your bottom line is when you get them to work together.
For example, your corporate website is a natural place to store digital documents, video presentations and programming that can create personalized quotes and moments.
Using these types of tools, along with mobile apps and CRM features, your sales team can use your website as a resource they can turn to during trade shows, live demos, and other everyday situations.
You can use a website to automate some ordering and customer service tasks
So far, we’ve been focusing on the ways a website can help expand the reach of your sales team. However, it is also worth noting that you can use online tools to make them more efficient.
That’s because there are undoubtedly tasks that your salespeople perform that don’t generate revenue and can be handled over the web.
As an easy example, you can automate certain types of repeat orders so that customers can place them online without having to contact your employees directly for small purchases.
Or, you can set up account management tools that allow shoppers to change things like addresses, phone numbers, and delivery details in the same way. This saves your salespeople time, leaving them with more hours to find accounts and generate new revenue.
Want to use your website to increase sales?
Typically, when a website isn’t generating leads or supporting a strong sales team it’s because a business isn’t getting great service from its web design partner .
So if you feel like you’re not getting the returns you could be getting on your website, this could be the perfect time to make a change.