According to Google, 89% of B2B searchers use the Internet during the search process. With this information, it is very likely that website optimization (SEO) services can be an extremely valuable investment in growing your business.
What happens if searchers can’t find your brand online among your competitors? Most likely, your brand will not be able to make it on a list that is passed on to decision makers.
In this article, we will explain:
- A brief introduction to what SEO is;
- Why optimizing your website is important for your business;
- How much should you invest in effective SEO services.
What is website optimization?
At its core, website optimization , or SEO, helps you get found online through search engines like Google, Bing, Yahoo, and more.
SEO processes can be quite complex, however, involving things like fine-tuning your website using content and keywords, effective crawling and indexing factors (technical SEO), and authority signals (link building).
Why is SEO important?
Did you know that 75% of people never get past the first page of search results?
This means that 3 out of 4 people will find the solution they are looking for on the first page of their search results.
By taking the time to understand your customers and what words they use to search for your product or service, having a good SEO strategy can help your business appear on the first page of search results.
When your ideal customers can easily find your site when they’re searching for your products and services, you’ll get more qualified leads and hopefully more sales!
SEO investment models and costs
To the frustration of many business owners, SEO success is not a bargain like paid traffic, and results don’t happen overnight.
But, companies willing to invest can see huge gains over time. Pricing for SEO services can be structured differently depending on your budget and goals.
We will break down and explain the 3 most common SEO service models and how much you can expect to pay for each one.
SEO monthly fee
Due to the complex nature of SEO and what must be done to get the best results, it often makes sense for a business to invest in an SEO agency that offers a monthly package.
This template will allow you to set your expectations with the contractor, and set goals as you go along. Best for companies that need a partner to handle all their SEO needs on a regular basis.
This is currently the most popular payment model as it tends to lead to the highest ROI for customers.
SEO is not a quick fix that can optimize your business for growth in the blink of an eye, despite what many “gurus” might say. An SEO strategy typically takes 6-12 months to implement.
The average price for SEO optimization can range from BRL 1,000.00 to BRL 5,000.00 per month. What you pay will depend on the size of your business, the nature of the SEO work, the level of expertise required, and the extent of services that will be provided by the optimization specialists.
Fixed SEO contract
When you’re testing out some SEO specialties, or don’t need an all-inclusive job, this is where you’ll likely start.
Fixed-price SEO contracts allow clients to sign a contract with an agency and pay a flat fee for services, rather than a monthly recurring service.
If you already have a copywriter on staff and a team of people who create your marketing strategies, but you need an SEO expert to handle the technical side of things, you can hire an SEO professional for a fixed price.
Contracts for optimizing websites are often project-based, and the fee you pay varies depending on the services you need.
Here are some pricing examples of separate SEO services:
- SEO content creation from BRL 0.15 to BRL 0.50 per word;
- Website content audit from R$500.00 to R$7,500.00 per audit;
- Link profile audit from R$500.00 to R$7,500.00 per audit;
SEO consulting time
Hourly consulting can be a great option to get SEO work done on a lower budget.
However, to minimize the hours you pay and get the most out of the work, hourly consulting only works well if you have a basic understanding of SEO.
Expect to pay BRL 100.00 to BRL 300.00 per hour for an expert SEO consultant. You’re paying for experience, so an SEO consultant who charges less than $100.00/hour is probably not worth your investment and time.
Is it worth investing in SEO?
Your understanding of website optimization pricing will enable you to make better decisions when hiring an SEO agency .
Once you know what you are looking for and understand how much it will cost, ask the top companies on your shortlist for SEO services quotes.
So, choose the company that you think will best suit your needs within the budget you can afford.
If you’re ready to explore your options for professional SEO services for your B2B business, reach out and speak to one of MACAN Agency’s SEO experts. We are ready to help you find your business online!