People spend an average of 3.3 hours a day engaging with digital media on their smartphones. Because of this change in consumer behavior, it is no longer enough to have a website that only works from a desktop or notebook/laptop computer.What is responsive website ? A responsive design automatically adjusts to different size screens and browsers. With a responsive website, anyone can browse your website from any device and it will work flawlessly.
How does a responsive website work?
A typical website is made up of a set of files (each web page — home page, about or company, products or services, etc. — is an individual file). Each file contains HTML code and content (texts and images).
Web pages are styled with files called Cascading Style Sheets (CSS).
For ease of explanation, let’s say a standard (non-responsive) website has a set of files and some CSS files that govern the appearance of the website.
A responsive website applies a set of rules to the CSS files depending on the device being used to access the website.
The website renders and “responds” differently based on the device and its size.
For example, while someone viewing the site from a desktop device sees a horizontally aligned navigation menu, someone viewing the site from a mobile device receives a vertically aligned navigation menu with larger text that is easier to read. on a smaller screen.
Why is responsive website important?
There was a time when people only accessed websites from a desktop computer. The vast majority had the same size monitor.
Today, people access websites from a variety of different devices with screens ranging from a few centimeters to 27 inches or more, and expectations have changed.
Consumers expect the website they are visiting to know they are using a tablet versus a PC. They expect the site to adapt to them — not the other way around.
Different devices also come with different expectations in terms of usability.
For example, the iPhone “trained” people to be able to swipe left, right, up and down.
People who visit a website from a smartphone expect to be able to click on a phone number and have the option to automatically dial that number.
Likewise, they expect an address to link to a “location” option that uses your phone’s GPS.
A responsive website takes all of this into account and automatically adapts to give visitors the best possible user experience, regardless of which device they use to access the website.
Why does your business need a responsive website?
Recent studies by Google (at this link) confirm that any business—whether you’re small, medium, or corporate—needs to have a responsive website if it wants to gain a competitive edge now and maintain it later. Take a look at these marketing statistics:
57% of users say they will not recommend a business with a poorly designed mobile site ( socPub )
69% of smartphone users also say they are more likely to buy from companies with mobile websites that easily address their questions or concerns ( BrightEdge , 2017)
People today have 2X more interactions with brands on mobile than anywhere else — which includes TV, in-store, and more ( Google , 2017)
Three out of four smartphone owners turn to mobile search first to meet their immediate needs ( Google , 2017)
Responsive website and SEO
In 2015, the marketing world exploded with what would become known as Mobilegeddon.
On April 21, Google announced that websites with responsive design were now a ranking symbol, meaning that responsive and mobile sites appeared higher in search results.
There have been a few updates since then, each including responsive design as an indicator of better rankings. But we know that currently responsive design affects your website’s SEO .
It’s simple — better rankings lead to more visits to your site, which results in more leads and sales.