Visual Identity Creation – Understand how it is done

Visual identity are visible elements of a brand, such as color, shape and form, that encapsulate and convey symbolic meanings that cannot be conveyed through words alone. In a broader (and corporate) sense, visual identity can include graphics, color schemes and codes.

But do you know how a visual identity is created?

If you want to make a good and lasting impression on your target audience, it’s important to make the right decisions when it comes to branding. Here are some things to consider when creating:

1. Choice of name

A brand that stands out is not just one that is easy to pronounce. She must be very presentable too. When creating the visual identity, it is important to keep in mind that a poor brand name can eliminate the opportunity for the brand to be successful. Think about what adds value to the brand story and the lives of your audience.

2. Creation of the visual style

All branding elements must follow a consistent visual style. If, for example, the decision is to design a visually romantic and pleasing brand identity, then this style should be applied to all visual elements.

3. Attractive logo

The logo is the emblematic image of any brand. A company without a logo has no chance of making an impact on its target audience. The logo is the most essential and valuable visual element of your brand, and it should be in the process of creating the visual identity.

4. Attention to colors

Colors influence emotions and help distinguish between competing brands. Having recognized this, consider in-depth research into colors and their influences on psychology before deciding on a final color or palette for your brand.

5. Select the appropriate typography

Typography is the style and appearance of any letters or fonts used in your branding. These characteristics can have a significant influence on people’s purchasing decisions and help to further emphasize your brand’s message.