We will facilitate your understanding and guide you to have a website well positioned on Google with these golden tips, taking into account content, relevance and authority.
There are many issues between generating traffic and closing a sale at the end of the process, however, those who are on the first page of Google today can be getting qualified traffic and reducing sales steps through an excellent presentation of their products and services with a website . professional .
To be well positioned on Google, it is necessary to have basic notions of SEO, or website optimization , which we will summarize below in a few topics, to facilitate understanding and guide you to delve deeper into each of them.
Tip 1: Understand the Google result for your keywords
This step is very important and serves as the basis for the rest of the other steps.
For each keyword, Google displays different results, according to the history of interactions between the content of the sites that are well positioned.
There are searches that are for commercial and informational purposes, so Google will determine what is best for each search.
Knowing this, what you should do is analyze all the sites that are on the first page of Google for each keyword you want to rank, seeking to know what content is being delivered to the user, how many images it has, if there is video, etc.
Your task will be to produce content that brings together the best among them, developing something superior in order to generate more value.
Tip 2: Sites that are well positioned on Google are relevant
Having a relevant website will make all the difference in the medium and long term to ranking well in Google.
If you have a service provider company, try to make a page for each one, following the previous tip of creating better content for it.
Having a page for each service, or subject you want to deal with, will have a much greater relevance than broad content.
Remember that the more specific and in-depth you can address a subject, the more relevance and value it will get from users.
Tip 3: Authority speeds up positioning on Google
Google compares sites according to their age and references they have.
Authority is built through the relationship your website has with others, which are called backlinks.
Backlinks are part of the link building strategy, and it is the influence that your website has according to others that are in the same niche.
So as your site matures, the more referrals it will gain, and consequently increase its authority.
Opt for quality over quantity. Referral links must be contextual, that is, be in the same context as your website, so that it really has some value and gains positions in search engines.
This step is one of the criteria that has more weight for search engines in general, because if a domain is recent, it still has to go through stability tests, page validation, content indexing, etc.
On the other hand, a domain with more indexing time can have a more aggressive link building strategy, getting better positioned on Google faster.
Tip 4: A responsive website is essential to be well positioned on Google
A responsive website is built on a single platform, which adapts to the current resolution of your device.
This means that it will have one appearance on the desktop version, another on the desktop and another on the mobile, however, the content and experience is better explored in each of them.
Currently, most agencies work with creating responsive websites , which is different from a mobile site, which is developed specifically for those dimensions.
It is for this reason that Google values responsive websites, which, because they have a cleaner and more objective layout, become faster to load, which is another ranking factor.
Positioning a page well on Google is not a simple task, but with patience, dedication and daily effort it is possible to rank well.
A golden rule for achieving this goal is to regularly update your site in order to gain more and more relevance and be referenced by other sites.