The importance of the first look of a website
When people are on the web, they are not looking for you. They are just looking. They may pass you by or they may stop to take a second look. The second look only comes when the first look is impressive. So what should we do to impress and make people stay? No, it’s not looking shiny, sorry. It’s looking ‘right’.
Remember, your prospects aren’t ‘browsing’ – they’re ‘searching’. They are not idle teenagers looking for glamor and gossip. They have a need and are looking for the best person who can help them meet that need. That’s why it’s important to look ‘right’ – you have to look like the person who can help.
So what makes you feel right? Here are some simple things you can do to help your website make the first impression. You can choose to wear it all, a combination of a few, or maybe just wear the one you believe will make you shine.
What do you do?
Most people get so caught up in making their website look modern or informative that they forget the cardinal rule of first meetings – introduce yourself. Most people who come to your site are new. They don’t know who you are from what you do. So talk. Loud and clear.
Use your homepage clearly and attractively. Just say what you do and why you do it better. This is the most important point to take a good look at – with your introduction people will know whether or not you can be of any use.
What is your main strength?
A damsel in distress doesn’t run into anyone’s arms. She chooses the strongest and most reliable. Let your strength shine. Are your products or services unique? The quality? Your innovations? Your prices? Your number of customers? Your famous customers? Your prizes? Or maybe it’s your business model?
Whichever it is, choose one, only one and no more, please give thanks, and bring out this core force. This helps you stand out from the competition and brings you to the consideration set. This is your chance to advertise and say “run into my arms” because these arms are simply the best.
What is the feeling you have?
This is where you dress nice and look nice. However, his appearance has to exude a certain personality at this point. The overall look of the site should say something about the company behind the site. Are you any other company or are you a company with its own mind and opinions? Remember, people always choose someone with an opinion. Nobody like nobody, you have to be somebody.
However, it’s not about eye-catching images, high-tech graphics, eye-catching text and typography. It is a matter of strategic decision. Which person do you want to become? If you have a strong personality and “people should just walk away if they don’t agree with me”, you are more than welcome to wear this on your sleeve. Trust me, this works. Some may hate it, but most will love it.
However, for most companies, it’s about strategically deciding who they’re trying to woo and dress to match their tastes. This works too – you just have to make sure you’re not faking it too much because if you get caught you won’t just lose a customer, you’ll lose the possibility of getting new customers – social media not only has ears, it also has a loud mouth !
Will you take care of me if I come to you?
All search engines are insecure. Remember, they need something from you. It makes them insecure and they are spending their time navigating out of that insecurity – they are trying their best not to make a mistake. They don’t want to ask someone for help who may not be paying enough attention to them.
They want someone to give them undivided attention and make sure their needs are fully met. Is that why people who come to your site want to know, at first glance, if you are targeting small or large customers, if you would be genuinely interested in taking over their business or just having them for the sake of some additional revenue?
You can go and spell it out for everyone and add a subtitle saying how you serve the state’s top businesses or how you welcome all small and medium business owners. Or, you may decide to leave a subtle hint. People usually read subtle hints very well.
How easily can I find out more about you?
If possible, please make a serious effort to provide detail options for all relevant search queries on the page itself without anyone having to scroll down or up. If you’re a furniture company, there should be clear tabs saying “office furniture”, “garden furniture”, “bedroom furniture”, or however you want to segment.
If you are a grocery store then just have on your page that provides vegetables, fruits, milk and all things grocery store. In short, you have to be objective to everyone at first sight.
A little too much to fit on the first page print? Not really, if you think strategically. Upload a photo and let it speak for you. Use a clear message telling the rest. Smart tabs at the top or bottom of services and your portfolio complete the task. The rest is up to the actual quality of your content. Keep it simple, smart and genuine and you’ll find people who will spend a lot more time browsing your site.
Surveys, done by Microsoft and other research companies, show that most people leave within the first 10 seconds! They stay to browse and query only if you can make them stay beyond the first 59 seconds.