Know what questions your customers are likely to have and how you should answer them to make your site more successful.
When it comes to having a website that is successful, there is a lot more to it than just having a website and putting some information on it. There’s more to it than just making it look pretty and trendy. The real question is, how do you make it successful? How do you make it work for you?
The truth is, it’s not just anything that makes a website successful, but there is one thing that stands out above the rest that should be the main focus for you when you start a website project.
Most of the time, when someone visits a website, it’s because they have a question or problem they need to solve. Whether your business provides services or you sell products, this will be your key to success. Solve your users’ problems. Answer their questions.
If you can do this for your website visitors, you have a much better chance of turning that website visitor into a prospect or customer. So how do you do it? And what do they want to know?
Questions your website should answer for your customers
Every page on your site has a purpose. You don’t just make a page without purpose, so let’s take an example institutional site , break it down into a few pages, and explain the purpose so we can find out what your users want to know.
An institutional website is likely to have at least five pages:
Who we are
Of course, more complex sites and larger companies may have sites with more pages, but let’s use this list of pages as an example. This is often what most small businesses start with when they get their first website.
Each of these list pages should answer users’ questions. We will see more of each of them in the following.
If you need the creation of an institutional website for your company, contact us.
What questions should your homepage answer?
Your homepage is often the first page your website visitors see, and the first impression you make. He needs to answer the following questions at a minimum.
Who are you and what do you do?
How can you help me?
Why should I trust you?
Why are you better than your competitors?
Think about it, if someone is looking for a mockup company , they will likely check out various websites for companies in their region before making any kind of contact. The first page of the site that they are likely to see is the home page. What you put on the homepage determines whether your user will go to another page on your site or go to another contractor’s site.
Your homepage should convey that you’re professional, trustworthy, and good at what you do, and it’s worth a phone call or email to find out more.
If your homepage has no content, no photos, and no compelling content, why would anyone contact you? Your website is NOT an online business card . It’s often the first and most important impression you’ll make on potential customers.
What questions should the company page answer?
The company page is a very important but often overlooked page on the site. Here’s why: people don’t like to write about themselves. Everyone thinks it’s going to be easy because you’re an expert in yourself and your business more than anything else you do. But it’s often difficult because you’re so invested in it. Here are some suggestions:
Who are you?
Why did you do that?
Where did you learn your skills and get your experience?
How long have you been doing this?
Do you have a team? Who are they?
Why should anyone trust you?
These questions are particularly important if you offer a local service. They want to know who you are and if they can trust you before they call you.
Tips for your company page:
If you’re having trouble figuring out what to say, let someone else write the about page. As I said before, it can be very difficult to write your own biography and experience. Have a friend or family member write the first draft for you, so you can edit it. Or hire a professional copywriter to really make it shine.
Don’t forget to include a photo of yourself, your team, and other appropriate photos like your office, vehicles, etc.
What questions do people have that should be answered on your services page?
If you offer services, then you need to provide, at the very least, a list of services you offer. But, if you want to make your professional website successful, then I would recommend going further. Your services page should answer the following questions.
What services do you provide? Be specific – just giving a short list is not enough.
Can you provide the service your customer wants? Can you help them?
Why are you the right person to hire for this service?
How can anyone hire you?
One of the biggest mistakes people make is having a services page that simply lists a few services and then abruptly ends. Once someone sees what you offer, then you need a clear call to action telling them what to do if they want to use your services.
Every website and every business is different. A clear call to action, even if it’s just a text note that says, “Please call us to schedule an appointment” goes a long way in turning your website visitor into a potential customer. Don’t leave your customers wondering what to do next.
A better call-to-action will give a compelling reason for the person to take the next step. “Call us today to find out how we can solve your problem.” (Substitute solving your problem for a specific service.) Or have a form, a signup box, or a link to your calendar for scheduling! Always, always guide your customers to the next step in your sales funnel.
Questions Your Portfolio Page Should Answer
An online portfolio is an important page of any website because it is the page that shows your customers that you are good at what you do. What do people want to know?
Are you good at what you do? Seriously, this is important. Are you okay? Showing great photos of your past work is one of the best ways to show that you are someone worthy of this potential client’s money.
Do they like the work you’ve done?
Can they trust you to get the job done?
Is your work consistent with what the customer needs?
Finally, what questions should be answered on your contact page?
Obviously, your contact page is one of the most important pages on your website if you want customers to contact you about your products and services. A lot of people just throw a form on their page and consider it done, but I say, NOT SO FAST. What do people want to know?
How did someone contact you? Don’t assume they know. And make sure you give them a variety of options. The contact page is for your CUSTOMER, not you. And different people will communicate in different ways, so make sure you let them communicate with you the way they want, not the way you want.
What is your phone number?
Who should they call?
What is your email?
Where are you located?
Do you want them to call, email, or fill out a form?
Are you on social media?
Also, include a little message about how you encourage them to take the next step. Just because you have a form on your page doesn’t mean someone will be inclined to fill it out. Make it inviting to complete the form. Make sure they know you want them to complete.
I know this is a lot of information for just a five page website, but your website content is essential to turning your website visitor into your customer. If you answer their questions before they ask, you’re one step closer.
These small actions in creating content for your website will make it more relevant to people and search engines, helping your website to be well positioned on Google .