Mobile SEO – Increase Your Conversions Now

In addition to gaining more traffic to your website, mobile optimization and mobile search optimization can help drive conversions and increase your bottom line.

There is no doubt that people are spending more time on their phones, specifically to access the internet. Whether reading the news, chatting with loved ones or shopping online, most people surf the internet for a large part of their day.

Statista  , a foreign SEO company, reported that more than half of the world’s website traffic comes from mobile. This is a strong indication that website owners should prioritize mobile SEO now more than ever.

In addition to gaining more traffic to your website, mobile optimization and mobile search optimization can help drive conversions and increase your bottom line.

In this article, we will discuss how to create the perfect mobile SEO strategy to improve user experience and increase your conversion rate.

What is Mobile SEO?

Mobile optimization, also known as mobile SEO, is the process of redesigning or adapting a website to improve the mobile user experience and increase conversions.

In the past, optimizing for mobile websites was as simple as implementing responsive design . Users could still view the desktop version of the site, but most elements of the site would fit the screen size of their mobile device. Today, however, mobile optimization has evolved and mobile SEO strategies have been revised.

With  Google  launching the first mobile indexing in 2019, mobile responsiveness is no longer enough. Now, a website must be optimized to have a great mobile experience and indexing.

In July 2019, Google implemented Mobile First, which means that Google will crawl the mobile version of a website to determine indexing and ranking. This is one of the main reasons why mobile SEO should be a priority – you can make your site benefit from Google Mobile’s first indexing update.

Most website developers have had to redesign websites from scratch to improve the mobile user experience, ensuring that visitors can enjoy easy navigation that complies with Google’s Mobile First indexing best practices.

Some common characteristics of a mobile-optimized website include:

  • responsive design
  • Simple and uncluttered design
  • Hamburger menus (which expand and contract)
  • Big, bold buttons
  • no sidebar
  • No popups (if there is one it should be easy to close)
  • Scanned text (organized by subtitles and bullet points)
  • Compressed images for faster loading times

Mobile SEO always considers the user’s experience when browsing the site. It should be easy for visitors to make a purchase, sign up for a service, or take any other call to action (CTA) you have on your website.

Why is mobile SEO important?

The need to optimize for Mobile First that Google has implemented is just one reason why mobile SEO is vital. There are many more benefits to implementing mobile SEO, and one of them is improving the mobile user experience, which can drive conversions and bring a profitable return on investment (ROI).

Another driving factor is the fact that more than half of online shoppers use their smartphones for this purpose, according to a recent survey conducted by  Episerver . If you ignore mobile SEO, you will lose a substantial proportion of potential customers. Not only do you need to improve mobile usability for customer satisfaction, but more importantly, conversion optimization.

When visitors can easily transition to customers, your website has helped you achieve one of your top business goals. That’s why it’s in your best interest to prioritize creating and implementing a mobile SEO strategy for your institutional website .

More recently, Google announced that it is releasing a new algorithm update called  Page Experience  in May 2021. The update will take user experience into account when ranking websites for search results. And, according to Google, user experience includes the ease of navigating the site and its speed.

How does mobile optimization increase conversions?

Convincing a potential customer to make a purchase is hard enough, so once they decide to buy from you, you need to remove any difficulties they might encounter. Focusing on mobile SEO for conversion optimization is the best way to ensure profitable results from your campaign.

In an e-Commerce, a staged checkout is an example of making the purchase transaction as quick and easy as possible. There should be no distractions or lack of clarity on how to make a purchase on your site.

For years, business owners have focused on optimizing a website’s conversion rate. With more and more consumers using their mobile devices to shop and search for a deal, mobile conversions are also quickly becoming a priority.

How to implement mobile SEO

Mobile SEO experts have a lot of opinions and suggestions about optimizing a website for mobile users. From improving site speed to removing popups, there is a long list of mobile seo tactics you can implement as part of your conversion rate optimization.

The technical aspect of improving your mobile SEO may not be your specialty, so it’s best to seek help from a mobile SEO agency that has experience with mobile optimization or implementing SEO for mobile websites.

If you prefer to carry out your own mobile seo improvements, here are some of the steps you can take.

Run a Mobile SEO Audit

How do you know if your site benefits from Google’s Mobile First rule? You won’t know what needs to be done if you don’t conduct research and collect data. A mobile SEO audit will reveal your website’s mobile SEO performance, giving you insight into which mobile SEO strategy to implement.

One way to start your mobile SEO audit is by using the website speed testing tool that Google provides,  Test My Site . It’s a free resource that you can use to understand how your site is doing.

You can enter your website URL to get the following information:

  • Mobile Friendliness : This measures how easy it is for visitors to use your site on a mobile device. Tiny buttons, unclear navigation alerts, and any other difficulties that affect the mobile user experience can reduce this score.
  • Mobile Speed : This score measures how quickly your website loads on mobile. We will discuss how to improve your site speed later in this article.
  • Desktop Speed : This number represents how quickly your website loads for desktop users. Website speed on mobile and desktop can differ greatly depending on factors such as bandwidth and website structure.

Once you have a clear idea of ​​where you are in terms of the first mobile index that Google has imposed, you can come up with a strategy to improve your score.

remove the clutter

Mobile sites have limited space and cannot show the exact same layout as the desktop version of the site. This makes mobile browsing a bit of a challenge.

See the sidebar, for example. The sidebar, which is a smaller column on the left or right of a website, is often pushed down on a mobile version of the website, so the user has to scroll to the bottom of the page to see it.

Removing the sidebar not only eliminates visual clutter on your mobile site, but allows the user to focus on the main content of the site.

The same goes for pop-ups and ads that interrupt the user experience. Let’s assume that your ultimate goal is to get the visitor to be attracted to your CTA, either to:

  • buy a product
  • Sign up for a service
  • Subscribe to an email list
  • schedule a call

If that’s your goal, there shouldn’t be any other distractions from your site’s mobile navigation. When everything on your site leads to conversion, you get better results. More importantly, mobile indexing also takes these factors into account.

Some common issues mobile users encounter when browsing a website that is not mobile-optimized include:

  • endless scroll
  • Inconsistent or confusing filters
  • Slow website load times
  • Small images and text
  • Difficulty filling out forms

If expert help is needed, you can always hire an SEO company that offers the right SEO services and can help your brand get the best results possible. When your website aligns with all of Google’s Mobile First requirements, you should be on the right track.

Improve website speed

Site speed is a vital part of mobile search engine optimization and technical SEO. A 2018 Google study reveals that 53% of mobile users will leave a website if it takes longer than three seconds to load. On average, a mobile site takes 15 seconds to load. This creates a huge impact on traffic and conversions, which is a clear indication of how important mobile conversion optimization is for businesses.

In addition to increasing visitor retention, site speed can dramatically improve the user experience and help turn a visitor into a customer as quickly as possible.

More importantly, Google announced that its algorithm would include speed in ranking mobile sites. As a solution, Google recommends switching mobile sites to ACCELERATED Mobile Pages (AMP), which use a simpler version of your HTML code for faster load times.

A few more strategies to improve site speed include:

  • Enable image compression on the server
  • Create a simple layout
  • Run a site speed audit
  • Using a Content Delivery Network (CDN)

Focus on your call-to-action

It’s tempting to fill your website with tons of information about your business, but you should focus on your website’s main purpose. Having a clear CTA on your homepage can immediately entice your visitors to convert.

If you have an e-commerce site, buttons like Buy Now or Add to Cart should be easy to find on every product page. For consultants, a CTA like chat via WhatsApp or we’ll call you should be front and center on your capture page.

You want visitors to make decisions after reading about your offer, so make the experience a route for them.

Conclusion

The mobile consumer era is evidently here, and companies and brands have jumped on the mobile SEO optimization bandwagon. While it can be an arduous and expensive undertaking, it is a wise investment that will bring you the ultimate reward: conversions.

Are you ready to provide your website visitors with the best mobile user experience? Then check out the SEO services we offer. Chat with us via WhatsApp today and get started with Mobile First best practices with the help of our skilled mobile SEO experts.