Website design and organic search performance are linked, which is to say that design has an effect on a website’s ability to rank well for relevant terms.
Search engine optimization (SEO) is sometimes seen as a rather complex subject that raises many questions – although it is considered a key area of internet marketing. One of the most frequently asked questions regarding this topic is whether or not website design will affect website optimization efforts. Well, let’s make it very clear in this post that bad website design hurts SEO.
Let’s say a potential customer decides to search for a product or a solution to a specific problem and goes to your institutional website or e-commerce store. This can be great news, however, if poor site design discourages that potential customer from engaging with your site’s content, they will simply return to the search engine results page to look for another answer to their initial question. If this happens, search engines will be told that the user’s question was not handled properly, and worse, that your site was the wrong answer to their question.
To help you create a website design that will help you with your SEO efforts, here are some examples of web design mistakes and a closer look at the most important components of SEO.
Examples of bad website design mistakes
Text difficult to read
The font you use on your website must be large enough to read clearly. In addition, one should carefully consider the color that will be used. At the end of the day, if your content is too challenging to read, your visitors won’t be on your site for long. Fortunately, you can use a readability tool that will help you ensure that users find your content easy to read.
While a pop-up notification can be helpful, it is a major irritation among Internet users, even more so if they are greeted with a pop-up before they even look at your site’s content. If you feel a strong urge to include one, make sure you don’t use too many. Also, as a general rule of thumb, you first need to convince your target audience to trust your company or brand before asking for their personal details, such as a contact number or email address. So don’t let your popup appear the moment they land on your site.
Videos that play automatically
If you want to let your videos or audio play automatically, it must be muted, in order not to harm whoever is accessing the website.
The reality is, unfortunately, not everyone is blessed with fast internet (yet). Another reality is that nearly half of Internet users expect a page to load in less than five seconds. So, if your website design relies on a lot of large video and image files that will lead to slow loading time, then this is something your website designers should pay attention to right away. Fortunately, there are tools available online that you can use to assess your site’s loading speed .
If your layout is cluttered, your site visitors are less likely to engage with your content, and as a result, they are likely to return to the search engine results page. So what constitutes a good SEO-friendly layout?
For starters, it’s good practice to put answers at the top of your different pages so that users can find the answers they’re looking for quickly and easily. For example, when your key content appears below the fold (in other words, it’s positioned in the bottom half of the page that isn’t visible without scrolling down), your site design becomes “UN-friendly”. So take another look at your page layout and maybe resize the images so your content can appear above the fold.
A second website developer tip is to embrace white space. By giving your blocks of text adequate space, you can increase engagement. All things considered, it should be easy for site visitors to find their way around your site. So make sure you make your navigation functional by using your header and footer consistently.
poor quality content
If your site doesn’t have high quality content that is guaranteed to impress, your site won’t get attention. Also, if other sites don’t see your content as high quality, you close the door on your chances of building backlinks (more on that later in this blog post) – professional website design and professional content creation go hand in hand. .
Ignoring mobile devices
Your website needs to look good all the time, which means it needs to be designed with every device in mind. At the end of the day, your rankings won’t improve if your content isn’t designed for multiple screen sizes. So be sure to use one of the online tools like Google’s mobile test to see for yourself if your website design is responsive , in fact, accessible when browsing on a mobile device.
Crucial components of website optimization
Armed with this knowledge about these common web design mistakes, the following crucial components of the SEO process will help your website rank higher in search engine results.
Completing a site audit
To ensure that different search engines such as Google are able to index your site correctly, it is very important that you complete a site audit. With the help of an audit, you can, for example, ensure that there are no problems with your site’s loading speed (one of the fatal web design mistakes discussed earlier). Examples of other aspects that attention will be paid to include current site content and backlink profile. Since Google absolutely hates copied content, checking your site’s content during an audit is also critical.
Your blog posts will not be able to drive the organic traffic you were hoping for if your website content was created using the wrong keywords. Therefore, it is critical that you identify keywords that can link to your company’s goals. You can, for example, make use of a mind map to help you with this step. Thinking about your website topics and blog posts can help you come up with the most suitable ideas for the keywords you should use. For example, if you identified eating plans as a topic, one of the possible keywords could be vegetarian cuisine. If you get stuck during your brainstorming session, it might be a good idea to reach out to your target market or join one of the forums they would normally explore.
Once you have a list of ideas for possible keywords, you will need to review your list paying attention to search volume, keyword difficulty, and business value. Remember that you want to drive enough leads to your business website. So if you’re using keywords that don’t have enough search volume or don’t offer any value to your business, then this whole exercise is pointless. To help you determine if a potential keyword offers enough business value, ask yourself if you will be able to link your product or service to this keyword. If not, it’s best to cross that keyword off your list.
Also, if you only target keywords that are already very competitive, you may find it difficult to rank for these terms. To get started, make a list of more specific keywords to cover a broader topic.
Once you’ve identified the most suitable keywords to include in your website content, your next task will be to create the actual content. To get started, you’ll need to pay attention to the format you’re going to use.
Doing a Google search will give you a better idea of what type of site content, such as a blog post, video, or review, is currently performing well. Your next step will then be to try to find a way to create content that will be better than what is currently at the top of the rankings. Maybe one of these topics can be explained more clearly, or maybe the high authority blog posts are out of date and missing a specific topic? It can also help turn your attention to the user experience. It could be that the format or font size of the top content needs to be improved so that it can be easier for users to read.
Then, when you get to the stage where you can put pen to paper (or rather, fingertips to keyboard), make sure that you focus a little more on the following two areas: the intro and subheadings. Your introduction should be interesting enough that your website visitors are encouraged to continue reading the rest of your blog post. It should also be concise, but clearly explain what the article is about. After users have read your intro, they will often first scan the subtitles before committing to reading the entire article. So, just like your introduction, your different captions should summarize what the article is about, but still manage to create some interest among your website visitors.
Write effective title tags and meta descriptions
Your title tag and meta description are key elements that will help encourage users to click through to your content. The secret to writing effective meta descriptions and title tags is finding a way to communicate what valuable contribution your page can make. Ideally, your title tag should be no longer than 60 characters, while meta descriptions should be no more than 160 characters. While it may be tempting, try not to include too many keywords. Instead, the language you use should be as natural as possible and include both verbs and adjectives. You can also include numbers or symbols in your title tag to make it stand out more.
In short, a backlink is created when a different website connects to your website. In the eyes of search engines like Google, a backlink conveys confidence in your content.
It’s a pretty complex topic, but one of the most important factors to consider is the quality of your backlinks. For example, it’s best to have pages with content related to your site and just a few links to link to your own site. All things considered, it takes some time to get backlinks, so you want to focus on getting high-quality backlinks from the start.
One of the most important points to remember when it comes to website optimization is that it is an ongoing and consistent process. Even with the right design, you won’t see results right away. There are no easy hacks either. Instead, it requires you to invest effort and time.
You’ll also have to make sure you’re familiar with the behavior of your target audience. Therefore, it is critical that you complete user testing to determine if your design is good enough and will meet users’ expectations. Fortunately, there are a number of services available that you can use to collect feedback regarding your website, your website’s overall functionality, and how your visitors are interacting with your web pages. The secret is to never stop testing!
Want your website to rank higher in Google search results? Contact our team to find out how our SEO services can help your business.