Can a new page rank well for a competitive keyword on Google?

Google’s John Mueller discussed this, and while there are many ranking factors and difficulty ranking new pages, it is still possible for this to occur. However, only SEO alone will not be possible for this to happen.

There are a lot of doubts about this question, about whether a new page can rank for a certain highly competitive keyword on Google, or if it has mechanisms to prevent this from happening, since a new page will not have a high enough authority as one of one or two years already parked.

Google ‘s John Mueller discussed this , and while there are many ranking factors and difficulty ranking new pages, it is still possible for this to occur. However, only SEO alone will not be possible for this to happen.

Theoretically this is possible. It may be that it ranks well on Google for a while, as it is recent content, and then it passes through the same filter as a normal page, namely its age, number of backlinks, and other positioning factors.

Google uses several factors to determine how a page is crawled, indexed and ranked. Thus, it may be that a new page can have very useful and differentiated content, making it really important to us and, in this way, being very well ranked for a competitive keyword.

He went on to say that in most of these cases, the SEO is not performing in a super-optimized way, as it happens naturally.

A very common case of this kind of situation that happens from time to time is that something suddenly appears in the news, usually a very talked about topic, that many people are looking for information about it, so it makes sense for Google’s algorithm to recognize this information. and rank it well in polls.

But in most of these cases, it’s not something you can implement in Onpage SEO, or some HTML trick, to make it happen.