Advantages of an institutional website for your company

An institutional website that is well designed can give you an edge in your field, and if you have products to sell, your website can open up new markets and expand your business cheaply and easily.

It’s no longer viable to run a business, even for brick and mortar reporting, without a web presence.

Consumers turn to the internet for everything from product research to location and hours of operation.

An institutional website that is well designed can give you an edge in your field, and if you have products to sell, your website can open up new markets and expand your business cheaply and easily.

No matter which website agency you hire, there are basic rules and tips that will give your website a professional look, make it easier to discover and increase contacts through it.

Here is our step-by-step guide to creating a successful institutional website.

1. Determine the main purpose of your website

An institutional website usually serves as a space to provide general information about your company.

Regardless of whether you create a simple website that tells a little about your business or a more complex e-commerce site, the most important thing you should do is say, on the home page in simple terms, what your business does.

Don’t make customers cheer to find out if your company can do what it needs, as advised by consultants at Agência MACAN, a web design company .

Think about your specific experience and the journey the user will go through while browsing your site.

Whatever the fundamental purpose of your website or whatever the focus is, users should be easily able to achieve it, and the purpose itself should be reinforced as users navigate your entire site.

2. Decide your domain name

Your domain name is one of the most important features of your website.

It is the URL that you will be sharing with your current and potential customers and promoting on social media.

Therefore, you want it to be descriptive and easy to remember and type.

Try to keep it short, and stay away from abbreviations, acronyms and numbers if possible to avoid customer confusion.

3. Choose a hosting provider

Every website needs a “host”, a server where all data is stored for the public to access at all times.

As a small business, hosting your own website is simply too big an expense, so you will need to select an external hosting provider.

Depending on your budget, you can take two different routes.

shared hosting

A shared web host, the cheapest option, means you will be sharing a server with other websites.

You don’t know who these sites are, so it’s a risky strategy.

Dedicated hosting

Dedicated hosting costs significantly more, but that means you have your own private server and won’t have to compete with other sites that could slow you down.

When choosing a host, consider how well that host can answer questions about its server locations, stability, and reliability.

As you grow, you may find that you need to upgrade to different hosting server or even work with multiple providers to handle your website traffic and operations.

4. Build your pages

A good institutional website is more than a static homepage.

You’ll want to create multiple pages dedicated to different aspects of your business, such as a detailed catalog of your products or services, or a blog section for company updates.

As for your overall website, you want to make sure that each page supports the main purpose of the website, has a clear purpose, and includes a call to action (e.g. learn more, sign up, contact us or buy this) .

A contact page, your customers’ direct link to you, is one of the most important sections of a website, so make sure you include as much information as you can (phone number, email address, and physical location). , if applicable).

If your business doesn’t already have a logo, hire a graphic designer or create a logo to use on your website, business cards, and social media profiles.

This will help your customers quickly and easily identify your business on the web.

Here are some basic tips to help you create efficient, content-rich pages for your site:

Be clear about what your business does

Think about what your business does in a clear, concise statement and lead with it.

Visitors should be able to understand what you do within seconds of landing on your homepage.

A few well-written pages are more effective than dozens of poorly written ones.

Place strategic calls to action

Call-to-action buttons tend to perform better when they match information on the page.

For example, a “Buy Now” button makes sense on a product page, but not on the About page.

Instead, a “Contact us to learn more” may be more appropriate.

Likewise, a page listing customer reviews may have a button that takes the reader to available plans and pricing.

Improve your website speed

Configure as many site load speed improvements as you can.

Some of the more technical aspects, like caching and file compression, may require a website development partner if you’re not particularly tech-savvy.

5. Test and publish your website

Before announcing that your site is live on the web, make sure it works on all major browsers such as Internet Explorer, Microsoft Edge, Firefox, Safari and Chrome.

Click on each page and feature in each browser to ensure the images appear, the links are correct and the format looks smooth.

Check how it behaves on mobile devices. That’s why the importance of having a responsive website nowadays. Check out this article on what is a responsive website .

This will take some time, but the effort you put in now will save future complaints from visitors not being able to access certain features.

Another important feature to incorporate into your website from the start is a visit analysis program, such as Google Analytics for example.

Once the site is online, you can monitor the page’s performance and determine why a page is successful or unsuccessful based on your analytics.

You can look at which of your marketing campaigns are showing the most conversions, and look at any metrics like city, browser, etc., to shed some light on how your audience is interacting with your site.

6. Market your site on social media/search engines

Social media, be it Facebook , Instagram , LinkedIn , is the best way to increase your audience reach and alert customers and clients about what is happening with your business.

Whenever you update your site, post about it on your social media — but balance this with genuine, non-promotional engagement.

Also include links to your social media on your website.

The most common places are the footer or the helper bar (the extra menu in the top right corner that often contains login or contact links).

Submitting your website to major search engines like Google will also help drive potential leads to your page, as well as implement a strong search engine optimization (SEO) strategy on your website.

MACAN Agency is specialized in SEO Marketing, being one of the main SEO agencies help ensure that you rank correctly in search engines for the products or services you are trying to market.

Building relevant keywords into your content from the early stages of your website, and having a strong focus on SEO from your website launch, will help you generate traffic early on.

See more about the advantages of hiring an SEO agency for your business.

7. Keep your site up to date

Staying relevant is important, so update your site frequently with blog posts about current industry events and offers, new products and offers, and company news to keep visitors coming back to your site.

You should also check at least monthly to ensure your website and all add-ons are up to date.

Opening a website for your business is a low-cost investment that will help you establish credibility and reach a wider customer base than you ever could through traditional marketing techniques.