7 benefits of digital marketing versus traditional marketing

Level playing field, reduced cost, simple to measure, real-time results, brand development, greater exposure and greater engagement.

So how does a business develop or strengthen its online presence? It is evident that the world of technology, digital marketing and social media is having a significant impact on our social behavior. So here are the 7 benefits of digital marketing over traditional marketing:

1. A level playing field: Any company can compete with any competitor, regardless of size, with a solid digital marketing strategy. Online, a well thought out website with fantastic services is king – not company size.

2. Reduced cost: Your company can develop an online marketing strategy at a lower cost and can potentially replace expensive advertising channels such as television, radio and magazine.

3. Simple to measure: Unlike traditional methods, you can see in real time what is and isn’t working for your online business and can adapt very quickly to improve your results. For the measurement of traffic to your website, you can use Google Analytics and measure specific goals that you want to achieve for your website or blog, in addition to more packaged email marketing solutions to provide good insight into how many people are opening, reading and converting from your emails.

4. Real-time results: You can see the number of visitors to your website and increase your subscribers, peak trading times, conversion rates and much more at the touch of a button.

5. Brand Development: A well maintained website with quality content targeting the needs and adding value to your target audience can provide significant value and lead generation opportunities. The same can be said for utilizing social media channels and personalized email marketing.

6. Greater exposure: Your business can be seen anywhere in the world from a marketing campaign, the cost of doing this using traditional methods would be considerable. Plus, once you have keyword search optimized content on your site, you can see a long-term return on investment.

7. Greater engagement: With digital marketing you can encourage your prospects, customers and followers to take action, visit your website, read about your products and services, rate them, buy them and provide visible feedback to your market. So don’t take too long to have a good digital marketing strategy to improve your business prospects.