SEO (Search Engine Optimization) is a combination of digital marketing techniques to increase a website’s visibility on search engine results pages.
For most companies this means being on the first page of Google, or rather, among the first search results.
A successful SEO strategy consists of 3 main pillars: technical SEO (optimizing the code and structure of your website), on-page SEO (everything that involves the content of your website), and off-page SEO.
In this article we will focus on an important aspect of SEO: link building, explaining what it is and what it costs.
What is Link Building and why is it important?
Backlink building is the process of acquiring links from other websites to your own website. Link building is important because it is a big factor in how search engines like Google rank pages or a domain.
If the link building campaign brings a high amount of quality backlinks to a specific page/site, search engines will consider it relevant and therefore will rank the site higher.
For ease of understanding, you can view a link as an upvote, and the more votes (links) you have for your site, the better your ranking will be.
However, it is important that these votes (links) come from other well-ranked sites that are on the same subject as yours.
Google’s algorithm takes this into account to ensure that people don’t achieve high rankings simply through links from low-quality websites.
In fact, a low quality link building campaign can actually lead to punishment by Google, leading to lower rankings, so make sure you are buying backlinks correctly!
Why buy backlinks?
Buying backlinks is often the quickest way to earn them.
For many companies it is an attractive option, especially if your extra profit generated by increasing Google positioning covers the investment costs of the link building campaign.
Google clearly states that buying backlinks to improve a website’s ranking violates their guidelines. They regard links as votes and that paying for a vote is unethical.
But a dilemma is created by the fact that buying backlinks can and does work.
Many companies market links, especially in competitive industries, and many of them get good rankings as a result and have never been caught or penalized in the years they have done so.
The reason they get away with it is because there are billions of links scattered across the web and it’s not easy for Google to differentiate between paid backlinks and natural backlinks (ie those that were given editorially and without incentive).
The lowest risk paid backlinks are those created in a way that makes them look exactly like a regular link on a regular website.
If the site selling the links only sells some of them, only links to relevant sites, and only adds sold links within relevant articles (instead of in the sidebar or footer), then Google will likely never realize that the links were paid.
Factors that affect the cost of backlinks
Before buying backlinks, you need to keep in mind that there are different factors that come into play when it comes to the cost of the backlinks you need for your website.
To ensure that you are on the safe side and to make the link buying process easier, you need to consider the following factors.
Website Type – Depending on the type of website you want agencies to reach, the price may go up or down. Most website owners want backlinks from websites with high organic traffic.
However, advertising on them takes a lot of effort and the price of the link can go up. Most of the time these are earned links, and your money is spent on the effort put in by the outreach team to build a connection with the website owner.
On the other hand, if you are looking for backlinks from sites that are shortlisted based on SEO metric, the price differs based on the authority metric you choose.
The Content (Quality) – Sites with high organic search rankings are chosen when it comes to the quality of the content.
Most of the time, they look for content written by experts and tend to post it with a genuine author bio.
Brand Strength – If you have a strong brand, you will save a lot of money in the process of buying and building links.
So if you already have a strong online presence, you’ll notice that it will be easier for you to get a response from the other brands you’re trying to reach.
Your emails will be answered faster and more frequently, and this results in quick offers from valuable partners on your list.
The quality of backlinks – This is the other factor that affects the cost of backlinks and the link building process. Older sites with excellent metrics are naturally more expensive, and it is also more difficult to prospect these companies.
In addition to knowing that they are valuable brands, most older sites have strict limits on the number of outbound links they can build each month.
Industry – This is the other factor that affects the price of link building. While some industries will attract a lot of traffic from websites looking to buy backlinks, working with some of these brands is difficult and expensive because they already have so many offers.
An example of this is the financial industry, specifically, the most reputable financial bloggers.
What is the price of Link Building?
The average cost of Link Building is between BRL 1,500.00 to BRL 5,000.00 per month, where the price of Link Building varies between the low competition and the highly competitive market, in addition to the current backlinks profile.
A link building strategy typically spans 12 months because it is based on rankings versus success in generating leads and revenue.
In addition, you need to evaluate the links you are considering against the established minimum criteria:
- High domain authority;
- Opt for do follow links to receive link authority;
- Execute profile and quality variations of links;
- Opt for links within the content, and not in the footer or sidebar;
- Links that are from the same area of expertise.
Do you want an agency specialized in website optimization to make backlinks for your company? Contact our experts, if you prefer by WhatsApp, just click on the floating button! We are at your disposal.