What does a website need to have?

With so many websites, it can be hard to stand out. Here are some design features and techniques that can better guide you to having a professional website.

In fact there are over 1 billion websites in the world today.

With so many websites, it can be difficult – or seemingly impossible – to stand out.

Getting traffic to your site is hard enough on its own, and getting those people to stay and actually do something is even harder.

But what does a website need to have, anyway?

Your website is sometimes the only thing your customers see. You want it to be so awesome that it grabs the attention of your visitors.

And you’re in luck. Because in this post we are going to tell you everything we know about what your website needs to have in order to be a great website.

What makes a good website?

This is a very big subject to tackle and there are thousands of books and courses written on web design .

Here are the four basics of what makes a good website to keep in mind before your redesign or launch:


A great project starts with a purpose in mind. Ask yourself, “What do I want to do with this page?” If a page doesn’t have a clear purpose, consider getting rid of it.

aesthetically pleasing

This topic will be covered later in the visual design section, but your site needs to look good. If your site looks like it was built in the 90s, it’s time for an update.

Relevant and original content

Your website must show content relevant to your target audience. Plagiarism is illegal and penalized by Google . Also, it’s better to be a “first version” than someone else’s second version.

easy to navigate

Know that navigation matters. Any page on your site must be within three clicks of any other page on your site. Your navigation should be intuitive and simple. This helps both Google and your site’s optimization.

Now that we’ve explored the main principles, let’s dig a little deeper.

Visual website design

Does website design still matter a lot? Yup.

We’ll tell you what you should do to make your site look great.

Design affects everything from conversion rate to user dwell time on page, trustworthiness, and organic backlinks (which help you rank high on Google .)

So the equation looks like this:

Great Website Design = More Trust = Better Conversions.

How do you make your website look great? Start with your brand.

Branding through website design

Your brand is your image. Everything from the colors you use to the fonts you choose affects people’s perception of who you are.

In her branding guide  Sonia Gregory says that “As a small business, you may be competing against big brands with dedicated customers. That’s why you have to find ways to differentiate — with a solid brand building process.” own brand.”

What do you want people to think when they come to your site?

Bold, modern, satirical, professional, something else?

You can convey these things through your project. Just take a look at color psychology  different colors convey different emotions.

A study titled “Impact of Color on Marketing” found that up to 90% of snap judgments made about products can be based on color alone, depending on the product.

Regardless of the font you choose for your logo and branding efforts, you should always choose readability over emotional feel for your main body font. Usually this means sans serif fonts, as they read better on the web.

Find, design and use images

Images are an important part of website design. And yet many people do it wrong.

Great images add value to the visitor. They help explain a key point and give the eyes a break. They even help sell your products and services.

Be careful, because bad images actually increase the bounce rate.

Remember design principle #1: Great design has a purpose in mind.

Any image that doesn’t have a purpose is a bad image .