Web Design Quick Guide

Get to know the main elements of web design, as well as its structure, operation, types of website design, how to build your website and where to get inspired in our quick guide.

The definitions of web design revolve around concepts such as organization, design and explanation of website content. Web design nowadays is not only focused on the aesthetics of the websites, but aims to make them easy to use. Functionality is an important aspect of good web design.

Another key issue to remember is that web design is not just about websites, it is also used to make functional applications and user-friendly interfaces.

But let’s see how website and interface design works step by step.

The main elements of web design

Elements must encompass two principles: style and functionality. Each element reviewed below should look good and work on its own, but it should also team up well with the other elements. Its integration means your site’s performance will be optimized no matter how you measure those results.

Web designers need to consider website optimization from the start. Website design is an essential factor for ranking high on Google or other search engines.

How things look

Visual elements can make or break website designs, here they are:


The content you write for your website influences how it conveys the message. It’s the opposite of development to have designers design the site first and have writers produce content later, or vice versa. Instead, teams of designers and copywriters work together to create a more persuasive website design.


Good design uses readable fonts that look good on that page without stealing the spotlight from the content. You can play with font choices on your own, or you can use online tools that help you select the most suitable typefaces for your website.

Many web design companies use Canva ‘s Font Combinator . Other website designers use PageCloud because the app offers a wide range of font pairs.

Color palette

It is obvious that colors are fundamental to website design. But don’t choose a color palette that you like; choose one that resonates with your audience. That’s why you should study color psychology before making your choice. Each color conveys a different meaning and instills different feelings, so choose a color that represents your brand identity.

Red stands for energy, power and courage, so you can use it for brands that want to express strength, vitality or youth, like Coca-Cola. Blue stands for loyalty and stability, so most brands that use this color want to inspire trust. Many banks or insurance companies choose blue backgrounds on their website and different shades of blue in their logos.

Don’t wear a happy yellow if you’re building a website for a funeral home, and don’t wear black if you’re working for a toy store.

Website Layout

Organizing website content is connected with producing persuasive content. That’s why layout affects both the aesthetics of your site and its functionality. An easy-to-use layout is based on certain principles, such as arranging elements based on your goals and helping the user make the right choice by limiting the number of calls to action.


The right shapes and colors complement each other so you can achieve your goals more easily. Shapes can easily grab people’s attention and direct them to key elements on your site, so keep eye tracking principles in mind. The main challenge a website designer faces is writing the code for the shapes. If you are new to web design and code writing, it can be more difficult to adjust shapes.

A good way to make use of geometry on the homepage is to place a large image of a key product on the right. The left side should be reserved for essential information like your brand name, slogan, and a button or two with a clear call to action. These buttons can be “Learn More” and “Buy Now”, which address new and potential customers and already loyal customers.

Negative Space

Also known as white space, this is the dark matter of the best website designs. Just as the universe is held together by dark matter, negative space is what connects all the elements on your web page. So instead of gathering tons of information, include just a few key elements with lots of space between them. Experienced website designers know that too much information in one place confuses and scares users.

You can divide your main page into three equal parts, leaving the first and third bottom parts empty. Concentrate all the information in the middle part, but make sure you only add four to five elements, one of which should be an image and a call-to-action button.

Images and Icons

A picture is worth a thousand words, which is why you should use persuasive images for your website that can get your message across instantly. Custom images are best because they show your brand identity, but you can look for stock images as well. A reliable web design company will use premium sites like Shutterstock. Other good sites for stock images and icons are IconMonstr, Pexels and Unsplash.


Today’s best web design includes videos because they are compelling and help put visitors in the right frame of mind. However, videos shouldn’t overshadow your content and distract users from your site’s key elements.

Make sure videos don’t start playing automatically when people open your site. Some users are browsing at work. Other users are simply startled by the sudden noise or lose their train of thought trying to locate the video.

How Things Work

Aesthetics is nothing without functionality, so keep the following website design principles in mind:

Easy to use interface

It’s important that users can quickly find their way around your site. Functional navigation allows beginners to find your best deals and the information they need easily. It also allows returning visitors to quickly jump into their favorite sections.

Make sure all your sections are visible and don’t confuse visitors. It’s important that the shopping section is easy to reach, and you should use instructions on each page to help visitors find what they’re looking for. Every page should have a call to action because your job is to drive visitors through the funnel and ultimately convert them.

Fast Charging Speed

Everyone hates websites that take forever to load. If your website is slow, no one will care how beautiful your website design is, because no one will be able to see it. One choice is to compress your content to ensure your site loads faster. However, consider your company’s goals before choosing the right tool.

Animated Elements

There is an animation technique for each of your purposes, so make sure you have your goals very clear in mind before opting for a particular animation. You can use animations to attract interest or demand a certain action.

Many of today’s website designers avoid using pop-ups because they look like spam. However, it’s safe to use them as long as you don’t distract users or overload them with information they don’t need. Let’s say someone is reading one of your longest articles. It’s a good idea to put up a popup that appears after reading 70% of your text asking them to subscribe to your email list for additional free information like an infographic or a video interview.

You can start with simple animations like buttons. If you need complex animations, a quick search for a web design agency will help you get some professional assistance.

User Behaviors

It’s important to consider how users interact with your site – whether they’re clicking on multiple titles, scrolling through content, or typing multiple queries. Make sure your website design allows users to do these actions easily – never automatically play distracting audio or some text they can’t click. You should also avoid pop-ups and make sure your forms are mobile-friendly.


It is important to structure your site for good navigation, but also for search engine optimization. You can use a sitemap builder tool, with many free tools. If your site is small, you can also sketch the design for each page on a separate piece of paper and see how they connect.

Universal Compatibility

A functional website is one that looks good and works well, regardless of the browsers or devices your visitors use. There are several online tools for cross-browser testing. Otherwise, website building platforms take care of this problem.

Types of website design

Any web designer should be familiar with various types of website design. But so far, they have been reduced to two important ones: adaptive and responsive. Plus, there are so many platforms with built-in design tools that most website designers don’t need to know all the ins and outs of writing code.

Adaptive style

This style has your site design adapted to different screen sizes because you will have created multiple versions of your site. This means that you will create different versions for mobile devices or multiple browsers.

These designs are faster to load, and you can easily build them without mastering code writing, but they do have certain limitations.

When people enter a website, the HTTP request knows which device they are using and therefore which version to display. The downside is that a shrunken desktop browser window cannot adapt, so people will still see the full version instead of a smaller one. You can also choose to adapt your site to different width versions instead of adapting it to different devices. This makes your design more flexible and more responsive, especially if you want to change the size of your browser on a desktop.

responsive style

Even cheap websites can make use of responsive design. These types of sites are based on flexible grids that have different breakpoints, which gives them a custom look and feel on different screen sizes. Rather than just adapting when hitting a breakpoint, these sites can constantly change depending on the size of users’ screens.

The advantages include an easy-to-use experience as well as a design that is hard to break in most website builders. You also have many templates available to help you. On the other hand, a responsive website needs code writing skills and various tests.

Keep in mind that certain adaptive sites may include responsive elements such as image galleries, while others the bulk part of your site is adaptive.

How to build your website

Now that you’ve seen what your website design should look like, let’s see how you can build it. First, you need to find a good desktop or online application through ready-made platforms. Your choice depends on a number of factors, including the size of your team, the type of site you are planning, your skills, the technical needs of the site, and, of course, your budget.

desktop apps

You can use various apps to design your website, but most designers prefer Photoshop or Sketch because they are easy to use. You’ll start by building your project, which you’ll send to the website development team to turn it into code.

Using a desktop application is the best choice if you work for a complex website, a large portal, or a website you are planning to grow. Desktop apps help you focus on aesthetics instead of dealing with all the technical issues.

The downside of desktop apps is that you need a lot of time and a bigger budget. You also need a specific skill set and various types of resources, starting with know-how. This often means hiring a developer to improve your page designs. If you want to avoid hiring a website designer, consider using a website builder.

where to get inspired

Website designers cannot produce stunning websites unless they have an inspiration to get their creative instincts flowing. The best sites to look for easy-to-navigate, user-friendly, and aesthetically pleasing designs are Awwwards, Behance, Pinterest, and Site Inspire.

However, most of these projects are already implemented or mockups. It is better not to copy them. Even if you try to recreate these designs, you need strong coding skills to recreate the most complex effects.

Want to create a responsive website for your business? Contact our team now .