SEO Services – What Do SEO Agencies Include?

Before your company hires SEO services, it is critical to answer these two questions: What are SEO services and what should an SEO agency offer?

Ready to learn about the meaning of SEO services, plus what to expect when you hire an SEO agency? Keep reading! Or, if you have questions related to our agency’s SEO services, you can  contact  us to speak with an experienced strategist.

Definition of SEO services

SEO services are services typically offered by an SEO agency that helps your business succeed in search engine optimization. With SEO, your business wants to increase its visibility in search results on search engines like  Google  and  Bing . You specifically focus on search results related to your company, products, services or industry.

Search engines like Google rely on over 200 factors to determine a website’s rank or position in search results, this requires a significant amount of experience to succeed in SEO. That’s why many companies partner with an SEO services agency.

SEO Services that Agencies Offer

In the years since search engines like Google and Ask were launched, search engine algorithms have undergone numerous updates and innovations. That’s why many SEO companies offer expert SEO services, helping companies in specific (and competitive) industries succeed.

Some examples of some of the most common SEO marketing services include:

  • Local SEO
  • SEO for Ecommerce
  • SEO Consulting

For many businesses, traditional SEO services provide everything you need to succeed. If you’re a local or e-commerce store, however, local and e-commerce SEO services give you a competitive edge that can maximize the impact of your SEO strategy.

7 Steps to Running a Great SEO Service

Now that you know the definition of SEO services, it is essential to review the services provided by SEO agencies. While every agency is different, you want to partner with one that offers the complete package when it comes to SEO.

When comparing agencies, focus on SEO services that include the following:


All SEO agency services must have an SEO audit.

With an SEO audit, the SEO agency takes a deep look at your current strategy. Even if you don’t have an SEO strategy in place, your agency will evaluate your site from an SEO perspective, looking at where it excels and where it could be better.

While you can take advantage of free SEO audit tools, they don’t give your business the same insight as a team of SEO experts. That’s why SEO services must include an audit. If it does not include this step, it indicates a lack of preparation and investment on the part of your SEO agency.

A missing SEO audit can also suggest that your agency is not planning to create a custom strategy for your business. Instead, they use a template, which is why they don’t want to invest the time auditing your site.

The best strategies are tailored to your business, your brand and your audience.


No matter how niche your industry is, every SEO agency should carefully analyze each of its top competitors. With a few analytics tools, your SEO company can discover competitors online and offline. This discovery can inform your strategy, helping you to take advantage of and benefit from your competitors’ weaknesses.

While many SEO agencies include an initial competitor analysis with their services, you will want to partner with companies that do competitive analysis in your strategy. They continually evaluate their competitors, always looking for and detecting opportunities.

We at Agência MACAN, for example, analyze your competitors every quarter. This proactive approach allows us to create competitive strategies for our clients, which has resulted in numerous positive results for our clients in more than 10 years of experience in the SEO field.


A custom strategy is a core component of defining SEO services. When you have a tailored approach to your business, you can maximize your return on investment (ROI) from SEO. This translates into more calls, orders and visits to your business.

If you invest in SEO services, your team needs to ensure that your agency provides a tailored strategy. That’s because many SEO companies, especially those promoting “cheap” SEO services, offer copy and paste strategies, which typically don’t work.

With a poorly designed approach, your business does not receive maximum ROI. In most cases, companies don’t appear on the first page of search results with this type of strategy, which doesn’t help your business because only 25% of users go beyond the first page of search results.

That’s why your team needs to invest in services with a  specialized SEO agency  that offers a customized strategy for your business.


When you invest in SEO services, your package should include off-page optimization. In SEO, off-page optimization refers to optimizing factors outside your website that influence your ranking in search results.

For example, your backlink profile can shape your ranking in search results. Your backlink profile, for reference, refers to the quantity and quality of sites linking to your site.

As part of an SEO company’s services, they usually provide the following for off-page SEO:

  • Promoting your site’s content to bloggers and authority sites in your niche;
  • Developing shareable content for your website’s blog;
  • Monitoring your company mentions on social media by users and influencers;
  • Optimizing your profile on  Google My Business ;

If you don’t know if an SEO agency offers off-page optimization with their SEO services, just ask! They can give your team an overview of what your services include, as well as what specific deliverables mean. That way, your team can make a more assertive decision when choosing an agency.


In-site optimization is another critical component of what SEO services are all about. With  ON-PAGE SEO , your SEO agency focuses on optimizing your website resources for search engines like Google.

Some examples of some on-page SEO services include:

  • Updating Title Tags, Meta Descriptions and Heading Tags for Search;
  • Auditing your site’s information architecture, redirects, and internal linking structure;
  • Creating a sitemap;
  • Optimizing your website images according to best practices;
  • Researching and optimizing your site with valuable and relevant keywords;
  • Analyzing the usability, speed and design of your website;

In most cases, on-page optimization makes up a significant portion of your SEO services. That’s why if an SEO company doesn’t offer ON-PAGE SEO, they aren’t providing SEO services, which means your team needs to find another agency.


Transparency is essential when it comes to SEO services. You want an agency your team can trust, which is why partnering with an SEO company that includes regular monthly reports is critical.

With a performance report, your company can get an immediate view of the results of your SEO strategy. As an example, your report might cover your site’s organic traffic, conversion rate, and rankings in search results.

In addition to receiving a monthly report, your SEO agency services should also include time with your dedicated account manager. When you have regular meetings with your account manager, your team can ask questions, review your report one-on-one, and more.

In short, routine meetings help you and your team stay on the same page as your SEO agency.


SEO is an ongoing strategy, which is why the definition of SEO services often emphasizes the partnership your business forms with your SEO agency. You are collaborating with your agency on an ongoing basis, which is why SEO companies should work as an extension of your business.

This is also why your services should include progressive optimization.

With continuous optimization, your SEO agency continuously optimizes your website. Even after your website meets SEO standards, they continue to find ways to improve and improve their SEO strategy, which allows you to earn more from SEO.

Your SEO specialist, for example, can find additional keywords for your business to target. This discovery translates into new content, which leads to the promotion of that content to bloggers and sites in your industry.

No matter how advanced or successful your SEO strategy becomes, your SEO company and agency can make it 1% better. That’s why it’s critical for your business to partner with an agency that recognizes this and sees the potential in your website.

If you want to know more about how SEO works, read this post about  how SEO works .

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