SEO on page

What is SEO on page?

SEO on page is a word that we use to refer to all those SEO optimization actions that depend on us, that is, those that we can do from our website.


How is SEO done on page?

Remember that as we saw in the class on how search engines work , nobody knows the formula of the Google algorithm. The ingredients are known but not the composition. We wanted to summarize some of the ingredients that we can control in this post, especially those that refer to each URL on our website. For a more general vision of a complete SEO project, we recommend you review the course documentation:

Main elements when doing SEO on page

  • HTML
    • What is HTML?
    • Titles
    • Lists
    • Bold and italics
  • Friendly urls
  • Meta-titles
  • Meta-descriptions
  • CTR
  • Meta-keywords
  • Alt tags in images
  • Links
    • Internal
    • External
    • nofollow
  • Rich snippets
  • Keyword density
  • Web speed
  • How to do SEO on page in WordPress?


For best performance in search engine listings, the text format of your most important content should be in HTML. The easiest way to ensure that the words and phrases you show to your visitors are visible to search engines is to place them in the HTML text of your web page.

What is HTML?

HTML is the acronym for HyperText Markup Language and refers to the standard used to create Web pages in its different versions. HTML defines a basic structure and a code (called HTML code) for defining the content of a Web page, such as text, images, videos, among others. It is a standard in charge of the W3C, an organization dedicated to the standardization of almost all technologies linked to the Internet, especially in relation to their writing and interpretation.


Titles are also known as headings or H tags. They help us organize and structure information to improve the user experience when reading our content. The SEO trick is to use the main keyword in the H1 (post or page title) and then use other synonyms or keywords in the H2, H3, H4 tags …

In HTML Code the titles appear as follows:

<h1> Title with keyword </h1>

<h2> Caption with keyword variation </h2>

<h3> Subtitle with synonym </h3>


The ordered and unordered lists help us again to order the information that will appear on the web page. It is not exactly that they are relevant to search engines, but again they help the user to better understand the content of the web, so we also recommend their use. These lists can be ordered or unordered.

Ordered list example:


<li> Element 1 </li>

<li> Element 2 </li>

<li> Element 3 </li>


  1. Element 1
  2. Element 2
  3. Element 3

Unordered list example:


<li> Element 1 </li>

<li> Element 2 </li>

<li> Element 3 </li>


  • Element 1
  • Element 2
  • Element 3

Bold and italics

Again, they are not elements that are relevant to search engines but they can help the user in their understanding of the information.

<i> This is how you make italic text </i>
<b> This is how you make bold text </b>

Friendly urls

It’s best to use short, human-readable URLs and use the keyword for each page. If possible, we recommend excluding dynamic parameters.


It is better to add the new content in the same domain:

Not recommended:

We recommend you review the formation of friendly URLs + permanent links in wordpress to know how to do it.


The meta-titles must have between 50 and 70 characters and it is recommended to include the keyword assigned to that entry or page. Each title should be unique.


The meta-description works as a short description or summary of the content of the page. Search engines do not use the keywords or phrases in these types of ranking tags, but users read the meta descriptions and decide to click thanks to your content.

There are times that Google takes the meta descriptions and others that it doesn’t.

Meta descriptions can be of any length, but search engines generally cut highlighted text from 155 characters or more, so it is recommended to stay within those limits.

In the absence of meta descriptions, search engines will automatically create the highlighted text by collecting data from other elements on your page.


Meta-titles and meta-descriptions positively or negatively influence CTR (Click Through Rate). CTR is calculated by dividing the number of users who have clicked on your search result by the number of users who have searched for a keyword (impressions).

Alt tags in images

Map the images in gif, jpg or png formats in HTML to give search engines descriptive text to your visual content. If you also name your images with the keyword and put the keyword in the “alt” tag, you will get the images on your page to be indexed before in Google images.


We have already seen in the SEO keyword class and web architecture that links are really essential for any SEO project. The link structure of our website should reflect a certain hierarchy, be consistent and help the user experience. We go on to describe the most important types of links with which we can optimize our on-page SEO.

What are internal links?

Internal links link the pages of our website to each other. Search engines are going to look at the number of internal links that point to each page of your website.

SEO tips for internal links

  • Create a consistent, user-centric web architecture.
  • If you have achieved good SEO results on a certain page of your site, you can link others that you want to enhance to improve your results.
  • Always link using keywords in the anchor text.

What are external links?

External links are also known as outbound links. These types of links are those that take the user from your website to take him to a different one.

An external link is a sweet tooth. If we position a web page well for a certain keyword and send part of our users to another page, we will be improving the project of another SEO.

However, sometimes it is good that we send the user to another URL if it reaffirms our content or helps the user in a specific task. From seosve we recommend the following:

  • Link only those contents that are essential and that help users.
  • Use the attribute target = »_ blank», which will open these links in a new tab.


Nofollow links have a history. At the beginning of SEO, many cheated by adding links to their page from other disreputable websites to rank.

When to use the nofollow tag?

  • If you have a website that advertises affiliates.
  • If you have a blog network with the same IP.
  • If you make websites with a theme not related to yours or that do not have a lot of reputation (we do not recommend doing this if you are doing SEO).

Keyword density

Keyword density measures the number of times this word appears in the text on our website. This topic also has a history: In the beginning of time, many SEOs repeated the keyword within the text as much as possible to achieve positioning. Again, Google took notice and began to penalize such practices, which are counterproductive for the UX.

Web speed

We have prepared a special class for you so that you know how to improve. We leave it in the following link:

How to do SEO on page in WordPress?

To comply with all the above we recommend you review the complete SEO course – Web Positioning. Especially the section: Prepare a website for SEO in WordPress.

Here are the necessary steps:

  • Select hosting and domain
  • Install WordPress
  • Configure friendly URLs + permanent links in wordpress
  • Install an SEO Plugin