The first class that we give both to our clients and to our students and it helps us to understand the basic steps that users take in relation to an online project.
It is no longer worth making a website to get visits and sales. Before doing anything, we should study the different digital marketing techniques to be able to decide if a project is viable or not and if we are going to be able to get the most out of it.
In this training we try to explain What the hell is SEO? We do this by providing a series of descriptions of key concepts and a mini-guide on how to do SEO.
To understand how search engines work, we should do a little exercise in imagination. Join us to fully understand how search engines work that have changed so much our way of looking for information.
The Google algorithm is like the formula for Coca-Cola: we know the ingredients in it but we don’t know what the exact combination is. What does this mean? Find out in this class with notes that we have prepared for you.
Do you want to know how to select the right keywords? In this class you will learn everything you need. In addition, you can accompany the class with the notes that we have prepared for you.
The contents of your web pages is what will make you see it. 😉 It is what will differentiate your project from the competition, which will make you different from other companies. We leave you all the keys in a pleasant video class accompanied as always with notes.
SEO on page is a word that we use to refer to all those SEO optimization actions that depend on us, that is, those that we can do from our website. You can learn a lot about the subject in this training.
SEO is no longer just about keywords and meta-tags. The last two years we have repeated the phrase “Content is king” and now we use the phrase “User is king”. Do you want to know what all this means? You can discover it in this video class with the notes that we have prepared for you.
Create the web architecture and content
Prepare a website for SEO in WordPress
How to select hosting and domain?
To have a Web page it is necessary to select both our hosting and our domain. In this class you will learn step by step to select the most suitable hosting and domain for your web project.
What is a hosting or accommodation? What is cPanel? What is WordPress? In this class we answer all these questions and teach you to handle the necessary tools for your web project.
One of the guidelines for good on-page SEO is to be careful that the URLs are friendly. It is best to use short, human-readable URLs and use the keyword for each page. Do you want to know more about this topic? We have a video class with notes prepared for you!
Since 2015 we have been teaching the SEO – Web Positioning course that we have recommended to our students the same plugin: Yoast. But nothing is forever and we have finally found a worthy competitor: Rank Math. In this video class with notes we give you all the keys to both plugins. Are you ready?
In this practical class we teach you how to install and configure one of the most useful plugins to control the SEO on page of each of your URLs. Are you ready for this video class with notes?
Now it is the turn to learn how to install and configure another fantastic plugin to check if you are doing well on page SEO. Ready for another great video lecture with notes? Well come on!
The design of a website is essential, both to respect and enhance the image of our brand on the Internet and to make our users feel comfortable browsing our site. In this video class we show you all the keys so that your users do not leave your site due to a poor design.
The loading speed of your website is extremely important. Search engines penalize all websites that do not watch their loading times. Also, the vast majority of users hate waiting due to high loading times and end up quitting. Do you want to know how to increase the loading speed of your website? Well, don’t miss this video class.
What is link building – SEO offpage? What are the types of links and how much are they “worth” in the eyes of search engines? Link Building from updated Sites, links from social networks … we explain all this and much more in this class accompanied by notes.
The first website in the world where searches are carried out is Google, the second is YouTube. This social network has become a giant channel that can become the ideal speaker for almost any project. Are you ready to know all its secrets?
As in every SEO project, finding the right keyword will be perfect to get more visits, followers and the long-awaited conversions. In this class we give you ideas to find the most suitable keywords for your project.
SEO on YouTube – Post Your Video Correctly: Optimize for SEO
Have you already recorded and mounted your video? Now it is all downhill, there are few people left! In this class we teach you to publish and optimize the publication to help you a little more with the SEO of your video.
We give you all the keys to Google my Business and Google Maps. How to create a microsite, how to get reviews, how to measure your actions … All this and much more in this class.
Web analytics is the most important technique that all the others depend on. In this class we teach you to install one of the best tools to measure your progress, Google Analytics.
Google Search Console is a free Google service that helps us measure, maintain and solve problems that our website may have in Google Search results. In this class we show you how to install it. Are you ready?
Connect Google Analytics with Google Search Console
Last step and we are done! It’s time to connect Google Analytics with Search Console. In this way, you can have access to different interesting metrics that will give you a lot of information to improve your SEO strategy. Ready? Go!