Much more than transforming the way we communicate, the internet has changed the job market. To meet the needs that emerged with the massive use of the virtual network, a series of professions were born. One of them is the web designer. This person is responsible for both the aesthetics and the usability of websites, blogs, e-commerce, applications and even digital pieces, such as banners and arts for social networks.
Despite its relevance, the profession is still not regulated. This means that specific training, whether technical or higher, is not mandatory to work in the area. Those who are familiar with the internet can take advantage of the opportunity to explore the field and earn money without being graduated. In fact, this is an opportunity to pursue a successful career, as web designers are among the most sought after professions in Brazil by foreign companies .
The web designer profile
Before talking about the day-to-day of the profession, it is important to discuss a very common confusion in the market: the differences between the skills required to be a web designer and those necessary to be a graphic designer.
It is true that both occupations work with the visual development of a piece. What will differentiate one from the other, however, is that the graphic designer is not involved with website programming. It is restricted to the appearance of the project. This means that the web designer has a very characteristic profile. This professional must both have an aesthetic sense and be creative, as well as master technologies – a mix of skills in the humanities and exact areas.
How to work in the area
Web designers are highly sought after and valued professionals in the market. That’s because any company or entrepreneur that has a page on the internet needs the services of this specialist. At first, it will be necessary to hire you to create the content itself. Then, it will be essential for the maintenance of the site, because, more and more, new technologies appear that must be added.
That said, the essential tip for working as a web designer is to master the top website builders. Today, there are free hosting platforms that allow you to create pages quite easily. Here, you can find more information about these trusted services . Some of the best-known examples, though, are Wix, WordPress, and Squarespace. When it comes to the best tool, there is no right answer. It’s the taste of the professional who rules.
What is unanimous among the members of the class, however, is the need to keep up to date. As the internet is constantly expanding, being on top of both the graphic aspects and programming languages and trends in the digital universe is the key to succeeding as a web designer. So be curious and do a lot of research on the subject. Taking some courses, in turn, is an interesting bonus.
How much does a web designer make?
The web design market is competitive and composed mostly of self-employed people, who adopted the home office long before the covid-19 pandemic imposed the habit on Brazilians. This means that one of the functions of the professional is to know how much his service costs. But how do you know what a fair price is ?
Regardless of the profession, it is normal, at the beginning of the career, not to know how much to charge the client. In the case of web designers, professionals can follow certain formulas. One of them is to make a proportion between the time of completion of the project and the hours spent on the work. The other tip is to use a base value, as if it were a salary floor for what you normally produce, and add costs as the operation becomes complex.
In general, a registered professional has an average salary of R$ 2,540 in the national market. The data is from Glassdoor, an American site where employees anonymously rate companies and can still apply for jobs. It is worth noting, however, that freelancers may have better luck in this regard, as they can take on multiple jobs and inflate their budget. In this case, the values can reach the house of R$ 5 thousand per month.
Tips for attracting customers
Once the decision to become a web designer has been made and the main creation platforms have been properly explored – in addition to having understood all the basic concepts to develop a website without being professional –, it is time to win over the first customers.
There are different ways to do this. The first step is to create a digital portfolio, which will serve to publicize and promote your work. Here, if you still don’t have content to expose, the recommendation is to unleash your creativity in fictitious projects. They will serve as an example to win over potential consumers. Make, at least, an institutional website, an e-commerce and an art for social networks. The more versatility you show, the better.
Then, over time, it is possible to replace the fictitious examples with real works. As soon as you can, it’s also worth collecting customer testimonials to display on the page. This type of content conveys credibility and gives confidence to those who are accessing the portfolio for the first time.
With the “virtual curriculum” ready, it’s time to publicize it. Create profiles on social media, such as Facebook and Instagram, and offer the service on websites for freelancers, such as Workana and GetNinjas. Early consumers may also come from your social circle. So, share your web design work with friends and family. Word-of-mouth continues to be one of the most effective forms of advertising, as personal referrals play a role in people’s decisions.
By following these steps, it is very likely that you will be able to gain a good clientele and earn money. All this can be achieved with the help of free website builders. And more: without having to have a degree in web design.