In today’s high level of competition, many still don’t know how to rank on Google and that comes with an efficient SEO strategy. Discover 23 tactics to improve your results!
Search engine optimization is a set of strategies and techniques used to increase the number of visitors to a website, achieving a high ranking in search results. An important feature of SEO is to make your website intelligible to both users and search engine robots.
SEO helps search engines find out what a particular page is and how it can be useful to users. In today’s high level of competition, ranking well on Google is imperative , and that comes with an efficient SEO strategy. However, many are not sure how to rank a website on Google.
Let’s take a look at the two types of SEO: On Page SEO (on-site) and Off-Page SEO (off-site).
On Page SEO
OnPage SEO is the practice of optimizing individual pages to rank higher and gain more relevant organic traffic. In this article, you will find different tips on On Page SEO (if you are more interested, we have another article with 7 On Page SEO Tips , to complement the tips here).
1. Start the title tags with the target keyword:
You business or freelancer can be on the Google search results page with the appropriate keyword, funneling a huge amount of traffic to your website. In contrast, a poorly supervised or inappropriate keyword can make your site’s chance of high rankings more remote than ever.
The title of the article or page defines its content, and as such a keyword-rich title carries the most weight with Google. In general, the closer a keyword is to the beginning of the title tag, the more weight it has with search engines. You can see this in action by searching for a competitive keyword on Google.
As you can see, most pages that rank for competitive keywords strategically place them at the beginning of their title tags. While not mandatory, it is wise to do so as it will make your site more relevant to what people are looking for.
2. Write your keyword in the first 100 words of your text:
The ideal place to start putting keywords in an article is within the first 100 words. There are many who already do this naturally, but a large number of bloggers prefer a long introduction before worrying about a keyword. This is inadvisable due to the obvious reasons why Google wouldn’t find it very relevant in search results.
3. Use outbound links:
Outbound links are the main source of bringing more attention to your website. There are many people who make the mistake of not including links to other sites/articles.
Outbound links show that the article is valid and informative and both are vital requirements for ranking in Google. So make sure that if you’re not doing this, you add outbound links to each of your articles. Just make sure the links are relevant enough to your content and from authentic, high-quality sources.
4. Write a click-worthy meta description for each page:
Meta descriptions are one of the most important and visible elements – next to your title tag and URL – that convince people to click. While it doesn’t help to increase your ranking, it is intended to convince people to click through to your site.
If you want traffic to your latest article and efficiently to your website, make sure the meta description is engaging and informative. They must pique the viewer’s curiosity within the 150-word limit.
Remember that you also click on a specific result after reading its meta description. The same mindset extends to your audience. Pay attention to them and you will naturally see results.
5. Put your keyword in the URL:
Since keywords are essentially the backbone of On Page SEO, you need to pay close attention to them. There’s no reason not to include them in your URLs. Inclusion has its benefits. When you assimilate the targeted keyword into the URL, you are ensuring that Google has another reason and way to consider your article to be more relevant to a given phrase.
6. Add keywords to your post strategically:
Strategic keyword placement is critical to the success of a post and traffic to a website. As search engines continually become more refined, it’s not enough to just randomly stuff articles with keywords and expect relevance in search results.
See how Rock Content optimized one of their blog posts with a relevant keyword – content marketing .
Strategic placement of said keywords is now paramount to your SEO success.
Note: Do not force keywords. Insert them where they make sense.
7. Post long content:
Studies have shown that longer content helps improve rankings on Google. A goal of around 2000 words should be set in each article with a minimum of 1000 words at least. This would inevitably result in long-tail traffic, which would increase your site’s exposure.
Longer content not only helps you add more keywords to it, but there is also a natural emphasis on information. The authenticity of a post increases with longer text, which means Google would recognize it as more relevant than shorter, concise text. As search patterns are synonymous with long-tail keywords these days, longer text also improves the chances of your article/site ranking higher than others. See how much content your site needs .
The authenticity of a post increases with longer text, which means Google would recognize it as more relevant than shorter, concise text. As search patterns are synonymous with long-tail keywords these days, longer text also improves the chances of your article/site ranking higher than others.
When writing an article with which you want to understand people’s attention, you must remember to research well before writing the first word. Make sure all relevant information is available to you before you start. Good research results in talent, which results in long and comprehensive writing.
Also, grammar must be impeccable. Articles full of errors indicate incompetence and carelessness. The perfect piece is elaborate and grammatically accurate.
8. Take advantage of the internal link:
Internal linking or linking is critical to decreasing the bounce rate and optimizing a website as it connects to the different pages of a domain together. When link juice is spread, users/viewers stay on the site longer and site traffic also increases. Improves the browsing experience for the user .
Not to mention that it will also help to reduce the bounce rate of your website.
Bounce rate is measured by how many users visit just one page and then leave the landing page. Easy and accessible internal linking will naturally lessen this as users will be directed to other relevant articles.
Additionally, Google bots are designed to mimic user behavioral patterns and evaluate your website. A smart and efficient network of links on pages helps crawlers find regions that are not frequently visited by users, thus increasing your site’s ranking.
Wikipedia is adept at using internal linking which is evident whenever you visit one of its pages.
They add keyword-rich internal links to each entry.
9. Image Optimization:
Make sure the images on your site have filenames that include the target keyword. Also, your target keyword must be part of your image’s Alt Text. This will improve the optimization of your article and also create a clearer picture for search engines for the relevance of your article/page. Images are an important component of any website as they make pages visually appealing as well as informative. Optimizing your images should naturally boost your rankings. Also, your image will rank high in Google image search.
10. Less competitive target – long-tail keywords:
Long-tail keywords are more specific (and often longer) queries than more conventional “head” keywords.
Long-tail keywords are more targeted and less competitive than short-term keywords. If you’ve just started your SEO campaign for a new website, then I would definitely recommend focusing on long-tail keywords.
The truth is, you can’t get your new website ranked for a single keyword. Trying to optimize your new blog to rank in Google for the keyword “SEO” will take a very long time.
Take a look at the Google results for this keyword.
Should you give up?
Of course not! This is where long-tail keywords and proper page optimization come into play.
For example, you can target “basic SEO tips for beginners”, or ” SEO agency ” in your new SEO campaign. This long-tail keyword is less competitive than “SEO”.
Two things to remember are to make the keyword as long as possible and use Google’s keyword planner to find a relevant keyword for future reference.
The question of how to improve ranking on Google is a very common one, but many of us overlook the importance of keywords as a big contributor to traffic and ranking.
11. Use LSI keywords in your body content:
LSI keywords are the synonyms and variations of your main keywords that can be in the form of a phrase or word. Latent Semantic Indexing (LSI) keywords are part of Google’s algorithm to understand user’s search habits and give users the best quality content for their search queries.
The question is, how are you going to find these LSI keywords?
This is very simple.
Let’s say your main keyword is “On Page SEO Techniques”. Go to Google and search for your target keyword and scroll down to the “Searches related to…” area at the bottom of the page, they will be there.
LSI Graph and Google Trends are tools you can also use for this purpose.
12. Make sure your site is super fast:
A slow website is not only bad for the end user, but also bad for search engine optimization.
Thus, a slow site can cause your site to rank lower in search engine results. This translates to fewer page views and less ad revenue or customer conversions for you. There are several ways to optimize a website for better speed.
Firstly, you should upgrade your hosting plan and rethink the plan you started with when you first launched your website.
VPS hosting is probably the option you want to go for. It’s “in the cloud”, which means it’s distributed across multiple computers, sometimes even hundreds. It is less expensive and more flexible than dedicated servers.
Understanding HTTP requests is another way to speed up your site, as too many requests invariably slow down a page.
Then use Photoshop or Gimp to optimize images you want to add to your webpage as the bigger the images, the slower the site speed. You can change the resolution without fully sacrificing image quality, and this will keep your site interesting as well as smooth.
It’s best to avoid using plugins whenever possible, and while it’s not ideal to get rid of them completely, there are ways to reduce the overall count.
Regularly review plugins and use alternatives like adding links to your footers whenever possible.
In addition to taking up space, outdated plugins are often responsible for security vulnerabilities as it is a bundle of third-party code.
So try to minimize plugins for both speed and security.
Finally, the page cache, where web pages store data, allows visitors to access that page faster as the database does not have to retrieve each file again.
13. Your website must be mobile friendly:
Mobile-friendly websites, or responsive websites , should be displayed on mobile devices such as smartphones and tablets in an easy-to-use way. This implies that when a user pulls up the site on their smartphone, he or she doesn’t need to pinch and zoom in to read the content and click on links.
This is easy to read and easy to use on a smartphone, eliminating any excess effort.
Google’s recommended setting is Responsive Site. Responsive design describes a website that dynamically resizes to fit the width of the device or browser it is being displayed on. Responsive design uses a single codebase that works on hundreds of devices. Of course, more mobile friendliness equals more viewers, which means more traffic to your site.
Use Google’s mobile test tool to see if your website pages are mobile friendly or not.
Off Page SEO
Off Page SEO refers to techniques that go beyond a website, that is, are external to the website. People associate Off Page SEO with link building, however, it is more than that. The different tips related to this are:
14. Build only high quality backlinks:
Link building is the most important – and most challenging – SEO strategy. The truth is, without high-quality backlinks, your site will not rank for competitive, high-traffic keywords.
Sites with the most valuable and relevant backlinks will eventually rank above the rest. But, the tricky part is how are you going to get those quality backlinks? Well, today we are going to show you some of the favorite tactics to get the high quality backlinks.
15. Building broken link:
Broken link building tactic is all about identifying broken links on sites in your business niche. The main purpose is to replace the broken link with an active one pointing to your content.
This technique creates a significant opportunity for SEO link building because nobody wants to have broken links on their site.
If you find any broken links on topically related websites, you can immediately contact the website owner and let them know about it. Since you will do him a favor by pointing out a broken link, you can also kindly request a replacement with a link to your relevant resource. Of course, the replacement – your article – should be informative and useful to the audience.
Now the question is, how to automate the process of finding broken links? You need a tool to do this.
A simple tool is a Google Chrome extension. First, you have to install the extension on your Google Chrome browser. Once installed, it will appear as a small checkmark icon next to the address bar. When you click on it, it will immediately start scanning all the links on a given page. If a link is broken or dead, it will be highlighted in red, and the error will be shown next to the text (eg “404”).
To detect broken links, open all results one by one and scan each page using the Check My Links extension. Once you find one, write an email to the website owner about the dead link and ask to kindly replace it with your live page.
15. Skyscraper Technique:
The skyscraper technique is a popular and effective method, introduced by Brian Dean, to improve search rankings and increase the relevance of your website.
It involves three steps:
Find a linkable asset that you can use over and over again, an asset that is both informative and awesome. Authenticity is the “name of the game” here.
Then improve what exists by making the content longer with more relevant keywords.
Finally, reach out to the right people: those who work in your niche and have websites similar to yours. Instead of sending random cold emails, it’s better to reach out to those who really have a reputation in the business. Linking to their pages will give you a huge boost in traffic.
16. Guest Post on Authority Blogs
The benefits of guest posts are clear:
You get backlinks from authority sites offering great content.
People look up to you as an expert.
As a consequence, there is a considerable increase in referral traffic directed to your website.
How to find blogs to post via google search strings?
Here are some search strings:
– Search for words relevant to “your topic”.
– your keyword + “post invited by”.
Say your topic is engineering. Go to Google and search for “engineering” + “guest post by”.
Also, you can use Google’s reverse image search, use Twitter and Google to find more posts and go to alltop.com which has a complete list of the best blogs on the internet.
B. Researching your target bloggers is important when you have to separate the winners from the losers and reach out to them by engaging them on Twitter/Facebook or through emails.
C. Find a great and appropriate topic to guest post on. For example, a meat-related post on a vegan blogging site will be rejected, so it’s important to know what you’re dealing with.
D. Have a great outline ready to persuade bloggers to let you write guest post for them.
E. The final step is to follow up on all comments quickly and comprehensively.
17. Answer on Quora:
Quora is a site where users generate content entirely. They post questions through threads and other users respond. It’s basically a Yahoo Answers type social network that works like an internet forum. Both threads and replies can receive “upvotes” which signify that the reply was worthy and popular. The answers with the most votes are placed at the top of the segment.
Quora is great for:
Sites that rely on traffic for revenue (ad publishers, affiliate sites, content publishers).
Sites that sell informational products.
Sites that sell products (SEO tools, children’s shoes, coffee grinders).
Bloggers who want to establish themselves as an authority on the subject.
18. Blog comments:
Commenting on blogs helps build backlinks, which in turn create traffic to your blog. Most of these links are useless and therefore of little value, but the process is still useful. For new blogs, comments – user-generated content – will help get a site indexed faster. Commenting helps drive referral traffic to your blog.
However, it is important to post a valuable comment. Regular comments are the best way to connect with any blogger in person. While it may take time to build these connections, you will get noticed by the site admin and other co-bloggers which can be profitable in the long run.
19. Private network of links
Private networks of links are selected and organized by specialized websites and blogs that connect to your favorite content during a certain period. It is very difficult to curate content as it involves a lot of work. Bloggers who create these private networks are actively looking for content to link to. Over time, you will naturally gain coverage from them. After releasing the content, you must connect on social media. That way, they will discover your future updates naturally.
20. Be active on social media
While social media doesn’t have much traction on Google when it comes to rankings, you can really improve your site’s popularity and traffic by being active on Facebook, Instagram, or Twitter. The more you post links to your blogs on social media, the greater the chance that people will visit your blog, thus increasing traffic.
21. Promote your new blog
Promoting your blogs is important to let people know about your existence and improve traffic to your site. The more you promote, the better your blog’s relevance is displayed and the popularity goes up. Before publishing your new content, get in touch with an influential blogger in your industry. Once your content is published, share it on social media and mention people about it. Whenever you mention someone, include a link to someone’s article and let them know by sending an email.
With LinkedIn, you can get into an inbox of influential bloggers even if you don’t have their email address. Reach out to people who have shared content similar to the item you just posted and, if possible, turn the content into a video to appeal to an entirely different audience.
22. Keep up to date with Google’s algorithm
Google updates its search algorithm frequently. For example, on February 23, 2016, Google made significant changes to Google, removing right column ads entirely and rolling out 4 ad units in many commercial searches. While this was a paid search update, it had significant CTR implications for paid and organic results, especially on competitive keywords.
This type of change must be understood in order to plan a strategy in relation to the ranking of the site.
23. Follow Google’s guidelines
These quality guidelines cover the most common forms of deceptive or manipulative behavior, but Google may respond negatively to other deceptive practices not listed here.
It’s not safe to assume that just because a specific deceptive technique isn’t included on this page, Google approves of it.
Make pages primarily for users, not search engines. Don’t mislead your users. Avoid tricks designed to improve search engine rankings. A good rule of thumb is whether you would be comfortable explaining what you did to a site that competes with you or a Google employee.
Other useful questions to ask: “Does this help my users? Would I do this if search engines didn’t exist?” Think about what makes your website unique, valuable or engaging. Make your site stand out from others in your field.”
These guidelines are absolute as Google is the most popular and efficient search engine out there. Although you will use their services, it is only prudent to follow the guidelines strictly.
To conclude, the individual pages of a website can be critical to our business and recognition, but it is the keywords and, more importantly, ranking in Google or other search engines that make us meaningful or not.
To maintain a name in the industry, it is important that your website is relevant to the user’s search criteria.
If you are wondering how to rank on Google, remember that the 23 methods mentioned in this article are essential for this purpose. In short, what Google finds meaningful or trustworthy is what the public accepts.