SEO is no longer just about keywords and meta-tags. The last two years we have repeated the phrase “Content is king” and now we use the phrase “User is king”. Okay, let’s think about our content and our users.
If you haven’t done it yet, we recommend that you review the previous class, where we talked about how to do SEO on page:
Take care of your “meta” tags
If “the user is king” let’s think about how he will find us. He will write a word in a search engine and if we have succeeded, we will appear on the first page of results. The first thing the user will see will be our meta-title and our meta-description so they better be good and encourage them to click on the result.
Take the entry “Web Design and Branding” as an example. We have written the following:
8 tips on web design and branding
We give you a lot of tips on web design and branding so that you can apply them to your projects. Visit our blog and find out.
Take care of your title
An engaging and engaging title will encourage users to keep reading. This title should also contain the keyword selected for the entry.
Take care of your content and write as much text as you can
The myth that users do not read is not true. Users do not read when the content is not interesting or does not solve their doubts. Therefore, you will have to write thinking about them.
What can you write about?
- Talk to the customer service department. What are the main questions customers have when calling?
- Enable the search option on the site to know what users are looking for on your website.
- Look for search trends and keywords in your sector.
- Think about the latest products, services and news of your company or project.
- Are you going to attend a fair or have you opened a ShowRoom? You can let your readers know so they can meet you in person.
- Describe your working methods and what makes you better than the competition.
- Explain to your clients how to do something that interests them.
Long blog posts help to improve keyword positions, but also to appear on keywords called “long tail” . They increase user time spent on websites, create backlinks more easily, and encourage interaction and “post sharing”.
What is a long tail keyword?
Imagine that you write a very long post. Surely you have assigned a main keyword to that entry but, being so long, this entry generates many secondary keywords, which can also bring you very interesting traffic. These keywords with less traffic and less competition are called “long tail keywords”.
What other benefits do long blog posts or pages have?
Long blog posts or pages also increase user time on Web sites, create backlinks more easily, and encourage interaction and “post sharing”. A minimum is to write 300 words, but entries between 3000 and 5000 words of good content can give you very good results.
try to repeat yourself as little as possible, be original when writing and order the information correctly. You can sort the information with lists (as in this post), by points, by subtitles, etc …
Another good idea is to include your keyword in one of the subtitles with “H” tags. This will indicate to Google and other search engines that that word is important.
Finish your perfect blog entry by addressing users and asking them something, encouraging them to participate. The entries that have more interaction are more valued by search engines.
Add images that describe your content
Not only will they find you in web searches, they will also find you in image searches. Your images should be named according to your keyword and its content. They should also include “alt” tags.
If you can, add videos to the posts
Having an open YouTube channel, uploading videos and placing them in the posts also gives very good results. In addition, users can find you on YouTube and reach your website and vice versa: find your website and reach your YouTube.
Not all visits come from search engines, they also come from other websites, emails and social networks. If you give users the possibility to share your content and they do so, the search engines will interpret that your website is more interesting than others and you will be out sooner.
Measure your progress and make decisions accordingly
Many people think that writing a post and posting it is all they have to do. But the reality is that we have made that entry and have formulated a hypothesis: we believe that it will attract users.
It is possible that after some time we will have to review the information, update links (be careful with broken links) and improve some aspects.