In-depth content, interactive infographics, mini sites, search first.
It’s no use arguing about the fact that content marketing is here to stay. Nearly all marketers, 92%, are using content, and nearly 60% of enterprise and consumer companies, respectively, plan to increase their content marketing budget over the next 12 months according to surveys.
But while these growing trends highlight the potential that marketers and advertisers see in content marketing, there is an emerging downside that is becoming increasingly apparent. If almost all marketers use content marketing techniques, how can a single company have their message heard amidst the “noise” everyone else is generating?
While there are plenty of possible solutions to this problem, one in particular that has drawn a lot of attention is “great content”.
What is great content?
If you feel that your company is struggling to gain traction with content marketing, it could be that your voice is being lost among your competitors. If you see the potential for “big” content, it can help you out of this situation. Take the following three steps to increase your results:
Create a “grand” content strategy
Occasionally, develop in-depth content: these are articles of more than 2,000 words, which offer a very detailed position on a hot topic.
Make infographics interactive: provide a dynamic data visualization. This takes traditional infographics to the next level.
Create mini sites : These are self-contained, self-contained websites that offer fun content or educational value.
Do preliminary research: research the market that will be assigned to your company.
This list is not exclusive, as every company is unique. If you have an idea that you think will really capture attention in your niche, put it on the table.
Allocate necessary resources
Pick one or two “big” pieces of content to focus your organization’s energy on. As mentioned above, the specific frameworks you choose will depend, in part, on what you think will stand out the most in your market.
If you do a good job, your promotional effort will pay off for “great” content, which helps reduce digital noise and results in measurable gains for your most important business metrics.