How can digital marketing help startups grow exponentially?

If you want to stay in the game, digital marketing is the only option that can give you unlimited space and global customer reach.

Once upon a time, any company that wanted to get its message across to prospects and customers used  traditional marketing  to do so. What was once the norm is now obsolete.

Before the dot com revolution, it was okay for companies with a huge budget to invest in flyers, ads, billboards, TV, radio, and even direct marketing to reach their customers.

After 1993, when the first clickable ad hit the internet, people entered the era of digital marketing.

Today, if you want to stay in the game, digital marketing is the only option that can give you unlimited space and global customer reach.

Now, people spend more time on the internet than anything else. Thus, marketers must grab the attention of users and turn them into customers.

With a brief history of the evolution of marketing over the years, are you now ready to dive into how to grow your business with digital marketing in 2020?

Digital marketing is more like fishing alone in the sea. Some methods are more effective in catching a fish, while others take longer. Likewise, in digital marketing, there are effective and ineffective strategies.

In this  blog , you will see some of the most effective digital marketing strategies to increase your market share in 2020.

1. Search Engine Optimization (SEO)

The digital marketing strategy that can benefit startups the most is  website optimization  (SEO). If a company wants to  be well positioned on Google , that is, to be on the first page for the keywords of its business, efforts must be made to optimize the site for search engines.

As mentioned earlier, most people spend a lot of time on the internet. And when it comes to searching for anything,  Google  is the best place to start. If you want to search for a product review,

Today’s users will be virtually lost without Google. People check the time on Google, do currency conversions, translate texts, among other facilities it offers. And most importantly, people buy products based on their Google search ranking.

One study suggests that 94% of shoppers do a Google search before buying a product. Brands that have failed to optimize their site for the search engine are missing out on sales that can come from SEO.

For small businesses, SEO is a gold mine. It’s not just important. Instead, it is imperative for brands to grow their business by leveraging SEO.

Benefits of website optimization for small businesses

  • By optimizing a website, you will rank high in SERPs.
  • Your brand awareness will increase.
  • There will be more traffic on your site.
  • SEO will help you reach a global audience.
  • Most importantly, it is important that an SEO optimized website will convert more visitors into customers.

If you want to know more about website optimization for search engines, check out how our  specialized SEO agency  works and how we can help you achieve better results.

2. Social Media Marketing (SMM)

A type of digital marketing where content is created, shared on relevant social media platforms creating and sharing pertinent information to achieve marketing goals and drive your brand forward.

A recent study revealed that there are 3.484 billion social media users. No one in their right mind can deny the power of social media. Social media marketing is helping businesses to grow. Social media is the right medium for small businesses to influence and place the right content for the target market.

How can Social Media Marketing help Startups?

  • People will know more about your business to increase web traffic.
  • It allows you to establish a strong bond with customers.
  • Social media promotion can improve brand awareness.
  • Increases organic visibility.
  • It’s economical.

3. Pay-Per-Click (PPC)

Pay-Per-Click is a digital marketing strategy where owners pay a specific amount for each click their ad receives. In other words, it’s just buying visitors to your site.

Companies use this method to build brand awareness across a search engine, mobile app and all social media platforms.

Of all the popular PPC methods,  Google Ads  has proven to be the most effective.

Whenever a user searches for a product, Google Ads will show your ad in SERPs alongside other paid and organic search results.

People trust Google Ads, so there is a high probability that they will click on your ad in Google Ads.

Is PPC necessary for your business?

Let’s look at some of the measurement reasons on how PPC can benefit your business.

  • PPC offers several targeting options.
  • You can easily track your effort using Google Analytics and Google Ads tool.
  • PPC helps your business reach a large audience online.

You should make the best use of a PPC campaign. If you’re having PPC management issues, we’d love to help. Even if you don’t have a clear budget, we’ll help you out and make sure your brand is well-optimized for your target audience.

4. Content Marketing

One of the most popular and impactful digital marketing strategies is content marketing. You can use content marketing to increase brand awareness and increase conversions. When you distribute content publicly, it attracts leads, increases traffic to your website, and ultimately increases your sales.

The content in any form represents your brand values ​​and the morals that your brand has. Every piece of content you create demands attention. No business can survive without content marketing.

Content marketers use tools to achieve their marketing goals. If you’re new to content marketing, check out this fantastic  article  by Gary V where he teaches you how to create various types of content. Each piece of content can be shared individually on different social media platforms.

How can Content Marketing help your business?

  • It will drive more conversions.
  • Content marketing will bring traffic to your website.
  • It helps to build trust with your target audience.
  • Good content will help you boost SEO and increase your ranking in search results.

Content marketing is having a conversation with your target audience. It will help you build authority with your brand, humanize your brand, and give you business intelligence that will grow your brand.

Conclusion

You might be wondering, are these four strategies enough to grow your brand? Of course they are. When done correctly, they can take your mark off the ground and send it flying high into the clouds. If you don’t already have a digital marketing strategy, we can help you plan, execute and make your brand visible online.