6 Reasons Why Your Website Is a Marketing Priority
6 Reasons Why Your Website Is a Marketing Priority
Your website will always be the backbone of all your marketing strategies and it should grow along with the web, both technically and visibly.
If you’ve been following our blog posts, you know that we always mention how important it is to have a solid website, a great and responsive design, an app with great UX/UI features, optimized pages, and so on.
It’s 2020, and companies that haven’t yet explored the digital landscape are wasting a lot of time, and that’s a fact. Fortunately, the vast majority of entrepreneurs are fully aware of this and have already made some adjustments here and there to their business strategy to accommodate digital change and all of its benefits/requirements.
However, there are still some things that some entrepreneurs out there may not be using to their full potential. One of those things, ladies and gentlemen, is the sole core of your online presence, your institutional website .
That said, the following article will focus on exploring all of the marketing and revenue-generating opportunities that a large website can offer and shed more light on where some website owners might not exploit these same strategies to the fullest.
Brand presence through your website
Ask any seasoned website owner or marketer, and they’ll tell you that in today’s world, you just can’t brand your business the right way if you don’t have a powerful online presence. The foundation for your branding efforts should be your own website, which is why you should do everything in your power to make your brand shine.
Also, keep in mind that in the digital age, people aren’t necessarily buying products – they’re buying experiences. They want to be part of the story your brand represents, say your products. Are you a business that is all about luxury? Adventure? An action-packed and active lifestyle?
No matter what the case, your branding efforts can best be represented on your website.
Everything from images, videos, written content, even typography can be adapted in a way that best fits and tells your story. No matter how many other channels you use, they just don’t allow you to fully customize every little detail to suit your brand image and needs. Only on your website will you have the absolute freedom to do this.
When your website is the backbone of your branding strategy, it can help you win and win more customers.
People will finally see the company behind the product (in a digital sense), and when a website is created with all your branding efforts in check, they will understand your vision, mission, and history.
Better Business Value – Branding will help you create a strong market presence that can help you generate even more business and revenue along the way. In addition to customers, other companies and investors will also notice when your brand screams success.
Trust – you know this scenario when you just look at a product’s logo and immediately know it’s quality. Well, proper branding strategies and practices on your website, paired with impeccable services/products/customer management, can turn you into one of those companies whose logo speaks for prestige.
More Customers – When you let people know about your brand, more and more of them will be intrigued to know more about you, and you can earn their sympathy with the right website and marketing efforts.
Better advertising results – great digital marketing and good branding go together like a horse and carriage. One completes the other. This means that without a solid brand, your digital marketing efforts, in general, can be useless, while an exceptional brand can go unnoticed without the necessary marketing strategy.
Branding is generally more concise and comprehensive on its website. Instagram and Facebook are also great platforms where you can raise awareness and tell your story, however these platforms will never give you the freedom you can get with your own website. So whenever you want to up your game in the branding department, your website should be your first stop to make the changes you want.
The core of your digital ecosystem
Whether you choose to invest in social media marketing (and you should), or to generate most of your revenue through different email marketing platforms or video sharing sites, your website will always remain the backbone of your business. online presence and should be treated as such.
If you’ve ever worked with a digital marketing agency , you’ll know that the first thing they’ll take a thorough look at is your website. Is it optimized? Are the features on it on par with industry and competition standards? What areas or content can be explored to generate even more revenue?
That’s because your website is your foundation. Your overall digital strategy should always focus on driving traffic to your website, let it be your social media content, your weekly newsletter, videos, and more…
The main purpose of SEO is to make your website more visible on the internet to your target audience. That alone speaks volumes about how important it is to constantly prioritize your website in every way possible when it comes to digital marketing.
On the other hand, your visitors shouldn’t feel like your site is missing out on any communication, like the ease of use they’ve experienced on your Facebook page, the stunning images you’ve had on Instagram, and the cohesive or competent product descriptions you’ve seen. have it in your Amazon store.
Your website must be something, even better, and provide an even more impactful experience for everyone who visits it.
As already stated above, your website is a testament to your entrepreneurial mission and vision, with the other marketing channels all pointing to it, helping you to get consumers to come to it, where you can easily achieve your marketing goals.
This is where it becomes even more interesting. You see, today’s website visitors are in some ways more demanding than they were just a decade ago. First, you need to grab and hold their attention, then you need to allow them to engage with your services/products/content in the right way, and allow them to contact/buy from you in the most convenient way possible.
To have such an attractive website, it must be treated as a long-term marketing priority.
That said, your website’s content, design, features and functionality should always be the backbone of your marketing strategy, whether that’s scoring or achieving certain business goals.
The problem is that many business owners tend to ignore the importance of developing their website correctly, and as a result they miss out on many marketing opportunities. Instead, they give in to different fads and other marketing initiatives that might even be fruitful, however not in the long run.
On the other hand, those who constantly work on their site’s content, brand identity and presentation of the two will always have a strong online presence.
Think of it this way: create a website as if everyone who visits it reviews every bit of it. You have to offer the best if you want to be the best, and that goes not only for your products, but also for your website.
That said, here are some fundamentals you should focus on:
The website must clearly state its purpose, allow it to be selling products, offering services or just sharing brand information.
The website must be responsive so that visitors can access it and have a positive experience with it on all devices.
Navigation and design should be easy and intuitive. It must be unique and accurately represent your brand.
The website should offer a comprehensive and concise set of different pages with all the current and authoritative information that is relevant to your brand, business and industry.
It must have all the latest security features to resist cyber threats, to protect itself and its visitors.
Why are all these things significant?
For example, focusing on design is not just an aesthetic issue. Nowadays, web design companies take into account the latest advances in both technology and user experience and blend the two together, ensuring you get the best of both worlds.
Truth be told, if your project is not on point, chances are your visitors will abandon your site in just a few seconds or within just a few minutes.
The same thing can be said for content as well. You know the old saying, “Content is king”? Your website design should serve to grab attention, while your content should be the main motivator behind making a purchase or getting a service. It is the main source of customer value, which, like the brand, helps to build trust, brand satisfaction and prestige.
As a website owner, your main goal is to grow with the web, not lag. You need to keep up with the latest technology trends with a website capable of withstanding all new technical challenges.
It is also important to use a platform that supports all the functionality you have/had in mind for your website. Unique features can be extraordinarily beneficial in retaining customers/visitors.
Therefore, it is imperative to choose a website solution that is not limited and prioritizes the entrepreneur’s business goals.
To keep your website a marketing priority, you also need to keep it visible on the web. You want your potential customers to find you easily, and for that, you want a website that supports a far-reaching digital footprint. As such, it should offer hassle-free website optimization for indexing and other SEO-related processes so that you can build your authority online with ease.
Pushing sales the right way
Website owners with ecommerce websites will tell you that once you start selling online, your website becomes the alpha and omega of their web marketing efforts.
Right now, you might be doing well to make and close a few sales here and there on social media. It is indisputable that social platforms like Facebook have managed to revolutionize the way most entrepreneurs and marketers think about digital marketing, however, if you want to get a head start, selling on your website should be something you prioritize the most.
It doesn’t matter if you just want to highlight a few products on your WP site by installing WooCommerce, or you want to launch a dedicated e-commerce platform with hundreds of different items. Your products will not be selling without the proper marketing approach and you will have to implement the proper strategies to generate your sales.
Email marketing and other strategies
You probably know that there are a lot of different things you can use to your digital advantage. In addition to the basic guidelines we set out above, there are a few other strategies you can use to keep your website at the center of your marketing efforts.
For example, a well-defined email marketing plan can make great use of your mailing list, increase awareness of your brand, and can drive traffic to your website, especially when you use the right calls to act on your content. of e-mail.
That said, your weekly newsletter should be a vital part of your overall digital strategy as it can potentially help you spread the word about your weekly/monthly specials, your promotional offers, seasonal discounts, and so on.
In that sense, you can even use marketing automation to draw back visitors to your website from your email list and help them complete a purchase.
That said, your social media campaigns should also include plans that will bring your target audience to your website, where you can better showcase your products, services, and your brand in general.
As you can see, keeping your website at the top of the marketing priority list isn’t just for vanity. Your dedicated web space will always be the backbone of all your marketing strategies and should grow along with the internet, both technically and visibly.
Fortunately, there are plenty of different strategies and approaches you can enforce to put your website in the spotlight both directly and indirectly.
Don’t forget, your website is your digital signature, your online identity and it should show how serious you are about doing business and offering only the best to your customers.